Toronto Hydro-Electric System Limited

Toronto Hydro-Electric System Limited
Toronto Hydro Corporation

Toronto Hydro Corporation

August 10, 2007 16:21 ET

Photo and Interview Opportunity: Launch of The Great Refrigerator Roundup at "Taste of the Danforth"

Toronto Hydro-Electric System Promotes Summer Conservation

TORONTO, ONTARIO--(Marketwire - Aug. 10, 2007) -



What: Toronto Hydro will be at the 2007 Taste of the Danforth, promoting
The Great Refrigerator Roundup. The Great Refrigerator Roundup,
introduced by Toronto Hydro and the Ontario Power Authority, is
designed to remove older, inefficient fridges from the electricity
system. About 35 per cent of people in Toronto have a second
fridge.

Also onsite will be the Toronto Hydro video 'Talk Box', an
eight-foot tall compact fluorescent light (CFL) with a built-in
camera and microphone for Torontonians to voice their opinions on
conservation.

Why: Generally, older secondary fridges, usually located in basements or
garages, are plugged in but rarely used. Commonly referred to as
'beer fridges' these older units use two to three times more
electricity than new refrigerators.

Household appliances account for about 20 per cent of the average
homeowner's electricity bill. Over the last two decades, in part
due to Canada's improved energy-efficiency standards, appliance
manufacturers have greatly improved the efficiency of these
appliances. For example, today's refrigerators use less than half
the electricity of those built in 1984 or earlier. This program
aims to remove and recycle inefficient fridges, but convincing
people to let them go may be harder than it seems. In fact, before
giving up their second fridge, Torontonians would rather give up:
- Junk food (61%)
- Alcohol (26%)
- Sex (7%)
- Television (4%)
- Internet (2%)

Who: The Toronto Hydro Street Team + Toronto Hydro spokesperson

When: Friday, August 10 - 6 p.m. to 10 p.m.

Saturday, August 11 - 12 p.m. to 10 p.m.
Sunday, August 12 - 12 p.m. to 8 p.m.

Where: 811 Danforth Avenue (between Woodycrest and Langford Ave.)

Photo Opportunities:
- Toronto residents trying to lasso an old, inefficient fridge
- Toronto Hydro 'Talk Box'
- Toronto Hydro Street Teams


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