PhotoChannel Networks Inc.
TSX VENTURE : PN
OTC Bulletin Board : PNWIF

PhotoChannel Networks Inc.

February 18, 2009 16:26 ET

PhotoChannel Announces the Launch of the PNI Open Access Project

New printing option available for the billions of digital images currently stored on the web with no direct professional printing option

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 18, 2009) - PhotoChannel Networks Inc. (TSX VENTURE:PN)(OTCBB:PNWIF) ("PhotoChannel" or "PNI") the leading innovator in online digital media solutions for retailers announces the launch of its new PNI Open Access Project. The PNI Open Access Project has been created for non-PNI customers to be able to take advantage of and utilize the power of the PNI Platform's "Routing Tier" that currently delivers millions of images and orders from PNI hosted websites to its customer's stores and production facilities. The PNI Open Access Project will be instrumental in providing an output solution for the billions of digital images currently stored on the web or in desktop software products which currently have no direct professional printing option.

"The PNI Open Access Project was created in response to an overwhelming demand we were receiving from third parties who wanted the ability to offer their users a retailer based output solution for their images," says Kyle Hall, CEO of PNI. "By leveraging the PNI Platform's integration with world class retailers, these third parties can now offer their users a way to produce pictures and gifting products from images that are currently on their websites or within desktop software applications."

The PNI Open Access Project also includes an option for larger entities to share revenue with PNI. This symbiotic relationship will be a key driver for those organizations that would like to work directly with PNI to provide an end to end solution. "Offering participants of this program an option to share in the revenue they help create has always been part of the PNI model," elaborates Hall. "We see these third parties as partners that can greatly expand the ecosystem of digital printing from image to output. We have great hopes this program will develop and grow as the creativity of the digital photo community continues to expand."

The PNI Open Access Project is designed to be a self-sufficient, step-by-step program that would allow organizations to integrate independent of any PNI resources. The autonomy of this program ensures that many third parties can integrate simultaneously and at their own pace. More information can be found at www.photochannel.com.

About PhotoChannel - Founded in 1995, PhotoChannel operates PNI Digital Media to provide services for major retailers, wireless carriers and content providers. The PNI Digital Media Platform connects consumer ordered digital content with retailers that have on-demand manufacturing capabilities for the production of merchandise. PNI Digital Media generates transactions for retailers and their thousands of locations worldwide. For more information please visit www.photochannel.com.

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