March 09, 2007 20:00 ET to Cover PMA 07 International Convention and Trade Show

SAN MATEO, CA -- (MARKET WIRE) -- March 9, 2007 --, one of the Web's leading sources of user-generated consumer reviews on a variety of products and services, today announced that its site is providing coverage of the Photo Marketing Association International's PMA 07 international convention and trade show. The site can be accessed at

Held in Las Vegas, Nevada, March 8-11, 2007, PMA 07 is the world's largest annual international photo imaging convention and trade show. With the latest products from hundreds of companies and many educational sessions, PMA 07 is the photo imaging event of the year. is an online community of individuals who share a love for the art, the gear, and the process of photography. The site includes consumer reviews of digital cameras, lenses, software and also provides a complete price comparison engine for finding best prices on products. The site also provides in-depth editorial reviews of digital photography equipment, discussion forums for consumers to discuss, ask and answer questions related to the topic, as well as a photo gallery that provides great viewing of artistic photographs including critiques and pointers on how to improve digital snapshots.

Leading the PMA 07 coverage will be John Shafer, Channel Manager for Given the site's unique consumer generated content, invited 3 of the site's participants to join John for the coverage:

-- Laurence (Larry) Chen is a professional photographer, author, and professor, who has written editorial reviews on for Canon, Panasonic, Pentax, and Casio digital cameras.

-- Paul Maskens,'s sports photography forum moderator, is a motor sports photographer, Microsoft expert and comes to PMA 07 in Las Vegas all the way from Great Britain.

-- Walter R. Long,'s viewfinder forum moderator, still shoots with a medium format camera, and loves film.

"We're very excited to be covering the camera industry's most important show of the year through the eyes and ears of actual users," said Kamran Amjadi, CEO of's parent company, E-centives, Inc. "This is yet another example of our focus on providing unbiased reviews from sources that are not related to any manufacturer or retailer."'s coverage of PMA 07 can be seen at

About, a division of E-centives, Inc., is a leading provider of user-generated consumer reviews on a variety of products and services. Through its network of sites that include,,,,,,, and, consumers can learn about the products they are interested in, read and write reviews, participate in discussions, interact with other consumers, compare prices and shop online.

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions are intended to identify such forward-looking statements. Forward-looking statements in this press release include, without limitation, matters that involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to differ materially from results expressed or implied by this press release. Actual events or results may differ materially from those discussed in forward-looking statements as a result of various factors, including, without limitation, the risks outlined under the caption "Risk Factors" in our Annual Reports on Form 10-KSB and other matters described in our periodic filings generally. In light of these risks and uncertainties, there can be no assurance that the forward-looking statements contained in this press release will in fact occur. We undertake no obligation or intention to update these statements after the date of this release.

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