SOURCE: Photon Infotech

Photon Infotech

October 12, 2009 10:00 ET

Photon Infotech Launches Social Media Framework: Enterprise Edition

SOA-Based Framework Leverages a Company's Existing Collaborative Infrastructure, Incorporates Social Media Best Practices and ROI Tracking

SANTA CLARA, CA and CHENNAI, INDIA--(Marketwire - October 12, 2009) - Photon Infotech, a next-generation Internet consulting firm accelerating innovation with Social Media and Mobile technologies, today announced enhancements to its Social Media Framework: Enterprise Edition. For the first time, Fortune 500 and SME organizations alike can rapidly integrate Facebook-like connectivity and collaboration into their existing IT infrastructure without compromising data security.

"Most current investments in enterprise portal and intranet projects have resulted only in new document archives, not active collaboration," said Srinivas Balasubramanian, CEO of Photon. "Meanwhile, employees actively use Facebook and build ad hoc Linked In groups that don't conform to corporate security and privacy policies. The Social Media Framework: Enterprise Edition simplifies bringing social media technologies behind the firewall to create a secure collaborative environment based on best practices."

The Photon Social Media Framework: Enterprise Edition, built atop Photon's enhanced service-oriented architecture (SOA) software layer, incorporates best practices developed during more than 150 social media and mobile projects successfully executed for startups and Global 2000 companies. Because the framework integrates with a company's existing infrastructure, it ensures the fastest possible time to value and minimizes the need to purchase and deploy additional solutions. The Photon Social Media Framework: Enterprise Edition includes three core pieces:

Photon Social Media SOA Layer: The SOA layer of the Photon Social Media Framework: Enterprise Edition is easier to deploy and maintain, ensuring rapid time-to-value and low total cost of ownership (TCO). In order to leverage the investment in a client's existing enterprise systems and eliminate the need to migrate data, the Photon Social Media Framework: Enterprise Edition includes pre-built SOA connectors to many of the most widely used enterprise collaboration tools, such as Microsoft® SharePoint® Server 2007, with plans to support Liferay and other portal frameworks later this year. The framework leverages popular development tools such as Adobe® Flex® and Microsoft Silverlight™ to provide the social media look and feel. The SOA layer also includes APIs, so new functionality such as enterprise microblogging can easily be added.

Social Media Enterprise Best Practices: Completing more than 150 successful social media and mobile projects has provided Photon with a deep understanding of the best practices that help make social media projects successful, and Photon has mapped this knowledge directly into the framework through processes and tools that:

--  Ensure employees can easily unify (find and connect with other
    employees), collaborate  (schedule meetings, participate in forums), and
    share (share documents, contribute to blogs and microblogs)
--  Guide the company in developing user hierarchies and role-based access
--  Ensure data and intellectual property confidentiality and security
--  Provide strategies for managing user adoption -- assessing the
    potential user population, targeting early adopters, and encouraging viral

Social Media ROI: Photon has also leveraged its broad Social Media experience to create the Social Media ROI Guide: Enterprise Edition. This metric-based set of qualitative and quantitative guidelines will enable clients to achieve insight into the impact of corporate initiatives such as "Facebook Behind the Firewall" on the business. By incorporating usage statistics right into the social media platform itself, and also providing an on-going survey-based research framework, clients can track both business value and employee attitudes over short and long-term periods.

About Photon Infotech

Photon Infotech is leading a new generation of IT and internet experts who combine an intimate knowledge of today's cutting-edge technologies with the business savvy needed to build strategic technology foundations and applications involving social media and mobile technologies. With more than 600 customers and thousands of IT projects under its belt, Photon enables large and mid-sized companies alike to leverage its one-of-a kind workforce of elite IT experts to create revenue-generating business solutions. Photon is headquartered in the IT corridor of Chennai, India. To learn more, visit