SOURCE: Phototron Holdings, Inc.

Phototron Holdings, Inc.

May 24, 2011 09:15 ET

Phototron Holdings, Inc. Appoints Douglas Braun CEO of Phototron Holdings

Braun Also Named President and CEO of GrowLife Inc., the Company's Direct Selling Hydroponic Gardening Subsidiary

WOODLAND HILLS, CA--(Marketwire - May 24, 2011) - Phototron Holdings, Inc. (OTCQB: PHOT) (OTCBB: PHOT), the designer, manufacturer and seller of the PHOTOTRON Hydroponic Indoor Grow Systems, today announced that its Board of Directors has appointed Douglas Braun as Chief Executive Officer of the company. Braun will also serve as President and CEO of GrowLife Inc., the wholly owned direct selling hydroponic gardening subsidiary of Phototron Holdings.

Craig Ellins, Executive Chairman of Phototron Holdings, Inc., said that the board unanimously selected Braun based on his highly successful twenty year track record of leading complex organizations, as well as his strong executive and personal qualities.

"Doug has a proven ability to develop and lead top performing teams," said Ellins. "He is a visionary with the knowledge and skills to have delivered premium performance in brand development and international expansion. He also has the proven ability to inspire large numbers of personnel and independent field representatives to consistently exceed expectations. Doug's straightforward and energetic leadership style will accelerate the launch and growth of GrowLife Inc. as the leading direct selling hydroponic gardening company."

Prior to joining Phototron and GrowLife, Braun served as president of Nikken International, a leading direct seller of wellness home technologies in Irvine, California. Previously he was senior vice president of global distributor marketing for Herbalife International, Inc., a world leading direct seller of weight loss, nutritional and personal care products. He also worked for Ogilvy & Mather Direct, one of the largest marketing and communication companies; JC Penney Shopping Channel, a national cable home shopping network; and BBDO Direct, a leading global advertising agency. He has a bachelor's degree in marketing from University of Cincinnati and an MBA from Xavier University.

"About Phototron Holdings, Inc. and GrowLife Inc."

Phototron Holdings, Inc. (OTCQB: PHOT) designs and manufactures indoor mini-greenhouses capable of growing herbs, vegetables, flowers, fruits and terrestrial plants stronger and faster than traditional farming methods. GrowLife Inc. is Phototron's wholly owned direct selling hydroponic gardening subsidiary committed to cultivating a consciousness regarding sustainability and living a healthy lifestyle through personal farming. Its signature product, the PHOTOTRON Hydroponic Indoor Grow System, is the result of decades of research into the precise temperature, light, water and nutrient needs of plants, and allows for indoor gardening 12 months of the year. The PHOTOTRON System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality. GrowLife Inc. also supplies a full range of accessories, advanced nutrients and innovative gardening tools and supplies to more than 50,000 customers. For more information, please visit our website:

Forward-Looking Statements
Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward looking statements in this news release include statements regarding the payment of dividends, marketing and distribution plans, development activities and anticipated operating results. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

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