SOURCE: SK & A, A Cegedim Company
IRVINE, CA--(Marketwire - Oct 23, 2012) - Physicians move to a new location, retire or pass away at an average rate of 14 percent per year, according to a five-year study by SK&A, A Cegedim Company. The ongoing study, titled "Physicians on the Move," reveals the turnover rate of office-based physicians in the company's OneKey, Powered by SK&A database of healthcare providers. The latest results show the move rate for 2012 to be 12.1 percent, up slightly from 11.8 percent in 2011.
The move-rate report also tracks physicians who make professional changes, including a redefinition of practice specialty or change in employment status. In the five years since SK&A commenced the study, the annual change rate has fallen from a high of 18.2 percent. The continuous decline indicates stability of employment among medical workers who, like professionals in other sectors, are unwilling or unable to make changes against the backdrop of a weakened economy.
Move rates were more pronounced for specialists than for primary care doctors. Specialists such as hematologists (20.4%), oncologists (15.6%) and emergency medicine specialists (14.4%) were more likely to move than primary care physicians (11.9%), a group that includes family practitioners, general practitioners, internists and pediatricians.
"The move-rate results from SK&A underscore the importance of monitoring the status of your target physicians and acknowledging that professional profiles change often," said Dave Escalante, SVP OneKey and Marketing. "If left unchecked for a period of two years, your customer master database could age by nearly 25 percent, contributing significantly to campaign waste."
To determine the current move rate, the SK&A Research Center telephone-surveyed 268,500 U.S. medical offices representing 760,700 doctors between September 2011 and September 2012. The report identifies 86 specialty areas, which are listed alphabetically with their annual move rate dating back to 2008. SK&A captured the move rates for nurse practitioners, physician assistants and other practice personnel at the group level, including CEOs and business managers.
In addition to medical group practices, SK&A monitors the move rates of hospital and pharmacy personnel. The average hospital personnel move rate for 2012 was 16.6 percent, declining from 18.1 percent the prior year. Sixteen of the 98 hospital job functions had move rates greater than 20 percent. The move rate for pharmacists and pharmacy workers was 17.5 percent this year.
Note to Editors: For a copy of the 2012 "Physicians on the Move" report, please contact SK&A Director of Marketing Jack Schember at 800-752-5478, ext. 1259 or email firstname.lastname@example.org.
About SK&A, A Cegedim Company:
SK&A is a leading provider of healthcare information solutions and research. SK&A, as part of Cegedim's global OneKey® offering of eight million providers, researches and maintains contact and profiling information for over two million healthcare practitioners, including 800,000-plus U.S. prescribers. SK&A also offers the only 100-percent telephone-verified database of email addresses of prescribers and professionals working at active healthcare sites. SK&A's customers include many of America's most recognized healthcare, life sciences and pharmaceutical companies. Please visit www.skainfo.com for more information or www.skalivecounts.com for counts and ordering. SK&A is part of the France-based Cegedim S.A. Group.
Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of EUR 911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com