SOURCE: AdSAM

AdSAM

April 12, 2012 08:00 ET

Physicians and Consumers Have Strong Negative Feelings About Health Insurance Companies, According to the Latest AdSAM SenseUs® Poll on Emotional Response

GAINESVILLE, FL--(Marketwire - Apr 12, 2012) - AdSAM®, the leader in measuring true emotional response, today released its ninth finding in "State of Healthcare in the US 2012" SenseUs® poll, which challenges readers to review the findings and add their comments on the SenseUs blog at www.SenseUS.net, or through Twitter or on Facebook and LinkedIn.

Key findings are:
Both Physicians (78%) and Consumers (61%) have strong Unfavorable feelings about health insurance companies.

  • Both segments Unfavorable feelings tend to be Sullen, reflecting a sense of resignation, or Alarmed, reflecting aggravation, fear and stress.
  • Voters (75%) and Physicians (77%) feel consistently negative about the cost of healthcare in the U.S. Such negative feelings tended to be Alarmed, reflecting stress and aggravation.
  • See Complete Report www.SenseUs.net

VOTERS Vs. PHYSICIANS : How do you feel about health insurance companies?

EMOTION GROUP® Voters vs. Physicians
All Voters Physicians
TOTAL FAVORABLE % 4 % 2 %
Enthusiastic 3 % 1 %
Warmed 0 % 1 %
Comfortable 1 % 0 %
Ambivalent 30 % 17 %
Indifferent 4 % 2 %
Apprehensive 1 % 3 %
Sullen 28 % 31 %
Troubled 9 % 11 %
Alarmed 24 % 36 %
TOTAL UNFAVORABLE % 61 % 78 %

Neither Voters nor Physicians feel favorably about health insurance companies. Both segments tend to feel Sullen, reflecting a sense of resignation, or Alarmed, reflecting aggravation, fear and stress. Voters feel much more Ambivalence or uncertainty than the Physicians.

To see the numbers and understand the 'rationale' behind the feelings, visit www.SenseUs.net. Links can also be found on Twitter or Facebook.

These polls are conducted by AdSAM Marketing, the leading worldwide provider of emotional response market research. AdSAM offers Neuro-Emotional Response Insights globally. For more information contact info@adsam.com or visit the AdSAM website at www.adsam.com.

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