SOURCE: Physicians Interactive

Physicians Interactive

February 06, 2014 08:56 ET

Physicians Interactive Offers Potent Cure for Medical Information Overload: The Latest Version of the Omnio App

From Its Agile Drug Guide to Its Innovative News Feed, Omnio Adapts to the Personal Needs of Each Medical Professional and Filters Out the Noise

READING, MA--(Marketwired - Feb 6, 2014) -   Physicians Interactive Holdings Inc. (PI), the leading provider of online and mobile clinical resources and solutions for healthcare professionals, today announced a powerful new version of Omnio, the app that serves as the daily go-to resource for medical professionals everywhere. The newest version of Omnio is available to be downloaded for free through iTunes.

While Omnio integrates a revamped and unparalleled drug guide with dynamic medical news feeds and more free calculators than any other tool, what truly sets it apart is its nimbleness in adapting to the singular needs of each end user, in the face of the daunting and accelerating growth of medical information.

"At this point, throwing more apps, more calculators and more data at medical professionals isn't helping them," said Donato Tramuto, CEO and Chairman of the Board for Physicians Interactive. "It's getting in their way and even turns them off to new technology. What's needed is a single integrative tool that filters out the noise and delivers the custom piece of information an individual clinician needs for the individual patient being treated. That tool is Omnio."

As with Omnio as a whole, the latest version's revamped drug guide is loaded with features and information -- but avoids clutter and confusion. Any user who needs the intuitive interaction checker or pill identifier will always have it one tap away; while those who simply need fast access to the proper dosage or formulary information can get it in an instant.

Similarly, the dynamic news feed includes daily information from more than 1,200 top sources -- but intelligently filters out all but the individual user's most trusted sources and most valued topics. In this setting, learning becomes a pleasure, rather than a burden, and users are rewarded by earning automatically tracked CME 2 credits as they go.

Omnio accomplishes its unprecedented level of personalization through direct customization by users and through its own dynamic intelligence. Clinicians who want to organize their content can create as many custom pages as they need. Omnio enables clinicians to bookmark and tag key resources: any text or calculator can easily be added to any page for quick access. Yet, Omnio understands that the medical environment is one of constant interruption. Tabbed navigation makes it easy to return to interrupted workflows or access frequently used items throughout the application. These tools know what an individual uses most -- and what others in the same specialty use -- so that the right content is only one tap away when it is needed.

This philosophy of customized integration is embedded at the heart of Omnio and will organize and drive its growth to accommodate the rapid influx of health data and tools.

"Omnio's open architecture integrates content that continues to grow from thousands of sources, allowing users to access valuable information specific to their interests and specialties," said Gautam Gulati, Chief Medical & Innovation Officer and Senior Vice President for Product Management at Physicians Interactive. "Our sophisticated engineering will continue to position the most vital information just one tap away, so healthcare professionals don't have to rummage through multiple resources -- both digital and print -- to get information when they need it most, at the point of care."

The personalized style of Omnio is catching on with clinicians, who have elevated it to top 5 ranking in eight different countries in the Apple App Store, with nearly a 5-star user rating. Apple has recognized it with feature status in its Medical category.

More information on Omnio is available at and on YouTube.

Tweet This: Physicians Interactive's Omnio App Offers Rx for Information Overload by Meeting Individual Needs. | @PI_Posts #mHealth #healthIT

About Physicians Interactive
Headquartered in Reading, MA, PI aspires to use the power of worldwide networks of healthcare professionals and life sciences companies together in ways that will change the practice and business of medicine for the better. PI's value proposition is to offer the life science industry a low-cost, virtual, multi-channel marketing approach that can be used to supplement currently promoted products, as well as non-promoted and orphaned products, that deliver benefits to physicians and patients. A key focus is providing services that fit into physicians' and healthcare professionals' daily workflow at the point-of-care when they make diagnosis, treatment and prescribing decisions. More information can be found at

Contact Information

  • Media Contact:
    Tim Boivin
    Amendola Communications for Physicians Interactive
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