SOURCE: Physicians Office Resource

Physicians Office Resource

February 06, 2012 09:40 ET

Physicians Office Resource Bolsters Management Team

Appoints New Vice President and Associate Publisher to Drive Innovation for Company's Online and Print Offerings for Physicians

BEDFORD, NH--(Marketwire - Feb 6, 2012) - Physicians Office Resource (POR), a trusted online and print resource for over 360,000 U.S. physicians, today announced additions to the company's management team. Ryan Slipakoff has been named Vice President of PharmaCONNECT, the company's real-time, online resource that connects doctors to pharma brands. Aaron Medaris is Vice President of DiagnosticsCONNECT and the new Associate Publisher of Physicians Office Resource, POR's print publication that reaches over 112,000 Physician Offices on a monthly basis.

As Vice President of PharmaCONNECT, Ryan Slipakoff is responsible for the strategic and platform development of the product. Ryan oversees the Pharmaceutical Marketing Division of POR, including sales and marketing strategy and tactics and building and leading a business development and account services team. With previous digital pharmaceutical marketing roles held at Syandus Inc., Skyline Exhibits, and Reed Elsevier/Lexis Nexis, Ryan has developed a broad and deep understanding of how to help clients leverage available and emerging technologies to reach and engage customers and impact behavior. His insights will ensure that the PharmaCONNECT platform continues to improve and evolve into a premier digital pharmaceutical marketing channel by meeting client needs, delivering value to physicians and communicating the PharmaCONNECT message to the pharmaceutical marketplace.

Aaron Medaris is POR's new Associate Publisher and will work alongside POR's President and Publisher, Andrew Nimmo, to deliver valued information to physicians through its monthly print publication. Physicians Office Resource reaches over 112,000 physician offices. Medaris will also act as Vice President of Diagnostics and be responsible for the company's DiagnosticsCONNECT product offering. DiagnosticsCONNECT -- in conjunction with the company's print publication, Physicians Office Resource -- puts industry leading medical devices and in-office test manufacturers in touch with physicians.

"POR is committed to offering busy physicians the resources and information they need through our print and online channels," said Andrew Nimmo, President, POR. "Ryan Slipakoff's expertise will help drive innovation for our PharmaCONNECT online solution while Aaron Medaris' publishing credentials will ensure that same valued information is available through our print resource."

Launched in August 2011, PharmaCONNECT is a single source for information to help doctors improve their practice -- everything from researching and purchasing diagnostic and laboratory equipment; obtaining up to the minute medical code lookup; and evaluating their full range of prescription treatment options. PharmaCONNECT creates a real time, on-demand relationship between physicians and pharma, making it easy for doctors to interact with pharmaceutical manufacturers whenever and however they choose. PharmaCONNECT reaches more than 360,000 verified, practicing physicians and leverages those connections to help pharma brands actively engage a targeted, high-prescribing field of practicing PCPs and specialists, in the right time and context, to impact their prescribing behavior.

About Physicians Office Resource (POR):
POR is a medical publishing company that details pharmaceuticals, medical devices and in-office tests with a digest-sized magazine and a website. POR offers an information exchange for physicians with a product neutral approach, complimentary CPT code look-ups, CMS reimbursement rates, informational product material, and industry/peer developed content. Offering a push/pull approach to healthcare marketing, POR offers a unique alternative to the traditional media buy with enhanced engagement with physicians at their convenience and in real-time.

Contact Information

    Darlene Hollywood
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