SOURCE: Pickn'Tell


July 16, 2012 09:00 ET

Pickn'Tell Mobile App Provides Revolutionary New Way to Bridge the Gap Between Physical and Virtual Shopping

Interactive Picture-Taking Mirror Engages Clients and Promotes Retail Sales

NEW YORK, NY--(Marketwire - Jul 16, 2012) - Pickn'Tell ( today launched a groundbreaking new way for people to shop for and share their favorite fashions via a new mobile fashion service that helps retailers increase sales, ROI, customer engagement and retention. The Pickn'Tell Interactive Mirror and Tablet works together with the mobile app (available for download in the Google Play Store and iPhone App Store), breaking down the traditional divide between brick and mortar shops and their online counterparts to elevate the traditional shopping experience and bring it to up to par with today's connected and informed consumer.

"Research has shown that shopping companions lead to increased sales," said Dalit Braun, CEO of Pickn'Tell. "We believe that even a virtual companion, which can be found in the customers' Pickn'Tell app contacts and social networks, enhances the shopping experience and leads to improved sales and additional profits for the retailer."

Pickn'Tell provides its users with an application and platform through which they can enhance and share their shopping activities while providing retailers with a "get-to-know" the customer toolbox. The app allows the customer to discover new stores, browse their catalogs online and develop a community of fashion gurus to turn to for fashion advice.

"Shoppers today are demanding more interactive experiences. To survive in today's wired and connected world, retailers must pursue a strategy of integrating the physical experience of shopping with the interactive and social experience of online and mobile," said Mark Frieser, Head of Marketing and Business Development. "Pickn'Tell makes this a reality -- providing retailers with a revolutionary new way to bridge the gap between physical and virtual shopping."

How it Works
Pickn'Tell is a turnkey solution that's designed from the ground up to help retailers connect with and provide significant and ongoing value to consumers. In-store, the Pickn'Tell Interactive Mirror or Tablet is installed in the retail store allowing shoppers to securely take videos or photos of themselves in a new outfit and then forward it to friends via text or share on Facebook or Twitter to get real-time feedback.

To use the mobile app, shoppers can simply download the Pickn'Tell App through the Google Play Store or iPhone App store, providing the user access to a robust community of bloggers, designers, stylists and friends, m-commerce portals from retailers and the ability to communicate with the in-store interactive display to take photos and videos that can be shared through social media or with trusted friends. Pickn'Tell is the first mobile shopping application with an interactive in-store display -- the mirror or tablet enhances the customer's experience and provides the retailer with tools for connecting to the customer on an ongoing basis -- in and out of the brick and mortar location. This allows retailers to connect to the customer on and offline, send notifications of new events and collections, and provide targeted discounts, coupons and gift cards. Shoppers can then share their experience, engage their friends to weigh in on their potential purchase and tap into their buy-in to close the deal.

Along with photos and video, the shopper can also easily scan an item's barcode for additional product information -- something easily accessed during future shopping excursions. The mobile application lets the shoppers sort their fashion items, enter their favorite unpurchased items into a wish list and share all of this with their friends. Pickn'Tell users know about all the great sales and events at their favorite stores and collect prizes and coupons while they shop as well as have the option to purchase gift cards for their friends. For stores without this mirror, the app also has a self-picture taking option that allows shoppers to take a picture or video using your phone's camera and share it with friends.

Pickn'Tell is a multi-sided platform high on consumer and retailer engagement. The platform actively engages the consumer while simultaneously working directly with retailers to drive traffic and supply consumer data. Users can access Pickn'Tell from their app or website and review usage history and connect with their social network. The in-store device helps retailers drive traffic, collect information on consumer behavior and provide the ability to target push promotions to specific users.

Availability and Pricing

  • Contact for more information on how the Pickn'Tell Retailers Platform works and pricing.
  • The Pickn'Tell App can be downloaded for free in the Google Play Store and iPhone App Store.

About Pickn'Tell
Pickn'Tell was established in 2011 by Dalit Braun and Asaf Lewin with the unique idea that if retailers wish to survive and thrive in the 21st century, they must pursue a strategy of integrating the physical experience of shopping with the interactive and social experience of online and mobile. Pickn'Tell is the realization of this vision -- to provide retailers with a revolutionary new way to bridge the gap between the physical and virtual shopping, enriching the shopping experience in clothing stores, harnessing social networks to promote the brand and providing consumer behavior analysis.

Pickn'Tell's location based mobile service harnesses the power of social networks in order to provide incentives for both the customer and the retailer. Pickn'Tell provides its customers with an application and platform through which they can share their shopping activities. This platform includes direct sharing with their contacts or through their social networks. In addition, Pickn'Tell allows the customer to earn coupons, prizes and discounts to be redeemed later on at our retailers. Pickn'Tell provides retailers with a "get-to-know" your customer toolbox. This toolbox includes a variety of metrics, trends and analytics well as consumer behavior analysis to enable the retailer to better understand the customer.