SOURCE: Picniic


August 08, 2017 08:00 ET

Picniic Launches Pia - The First Smart & Proactive Family Assistant That Simplifies Family Life

Picniic is the first-of-its kind family assistant, now with an added level of interactive support for families

SAN FRANCISCO, CA--(Marketwired - Aug 8, 2017) - Picniic, every family's personal assistant designed for use by the entire family, announces the launch of Pia -- the intelligent persona of Picniic. Pia is a proactive feature that helps families build a deeper connection with Picniic by learning about family needs and making insightful recommendations on how to stay on top of things.

In many households, family information is rarely kept in one place, resulting in a family that isn't always on the same page. Picniic's family assistant bridges this gap, and the new addition of Pia provides an extra level of support helping everyone operate as one cohesive unit.

Living in Picniic, Pia proactively prompts family members to keep Picniic updated throughout the day in a witty, conversational, manner. Pia learns your habits and will anticipate your needs over time. For example, Pia will search your calendar for your family's next free weekend and offer recommendations on activities. Is your family heading to the park today? Pia will check the weather before you go, so you avoid any storms. Pia will even help you tackle the stress of back-to-school by reaching out with a checklist of important tasks that need to happen before the first day of school.

If you're on the go, talk to Pia using voice commands, and she will make updates or give you a snapshot of the day ahead. Whether you're interacting with Pia through intuitive quick reply buttons or voice, she makes sure the experience is engaging and entertaining from start to finish by responding with fun and friendly encouragement ("You're on fire! Keep it up!") and funny GIFs and emojis each time you make an update.

"When we built Picniic one year ago, our goal was to make lives easier for families. With the addition of Pia, we're leveraging data, anticipating real-world problems families run into and providing intuitive solutions parents can actually use," says CEO and co-founder of Picniic, Michael Cole. "We know families want their households to be less stressful and more organized, and by making our family assistant more intelligent and interactive, Picniic has made the shift from a reactive to proactive platform for families."

Current organization tools are typically built for individuals, overlooking how real families operate. Often, they are not built from the ground up with a family perspective in mind and lack innovative approaches to use technology to make family lives holistically easier. In contrast, Picniic and Pia were designed to provide solutions to real problems. By integrating tools families want and need, from the shared family calendar and to to-do lists, to recipe searching, into one platform, Picniic allows your family to be more connected, productive and organized.

Picniic is available to download for free at, the App Store and Google Play. Premium features, including a meal planner, encrypted info locker, family locator, and more, are available with an annual subscription for the whole family at $49.99 or a pay-as-you-go monthly fee of $14.99.

About Picniic

Picniic is a family assistant that helps households become more organized, productive, and connected. Picniic brings all your family activities, tasks, and data together in one place. All family members can easily access Picniic via phone, tablet, and web to keep the household on the same page. Picniic has created a unique and easy-to-use product for managing and simplifying family life. For more information, please visit

Contact Information

  • Contact

    Olivia Catuara
    Uproar PR for Picniic
    Email Contact
    312-878-4575 x241