SOURCE: Bitnik

November 27, 2007 08:00 ET

Picnik and Lexmark Make Online Photo Editing and Printing More Efficient

Web Printing Just Got Better With New Lexmark Toolbar Plus Picnik

SEATTLE, WA--(Marketwire - November 27, 2007) - Picnik (www.picnik.com), a new Web-based photo-editing application, and Lexmark International, Inc. are joining forces to make it easier for consumers to edit, enhance and print better photos.

The new Toolbar makes printing photos more convenient and efficient by enabling Lexmark Toolbar users access to Picnik directly through their Web browsers with a simple click.

The Lexmark Toolbar is available for both Internet Explorer and Firefox and can be downloaded free of charge at toolbar.lexmark.com. Once a user has the Lexmark Toolbar installed, a click on the Photos icon will bring up the photos from that Web page within the Picnik photo-editing application. Users can then quickly make edit adjustments before printing any of the photos.

"We created Picnik to make photo editing intuitive and fun for real people; with this offering millions of Lexmark customers worldwide can access the power of Picnik directly from Lexmark's Toolbar," said Picnik CEO Jonathan Sposato. "We're proud to be working with the Lexmark team to bring the magic of 'anywhere' photo editing to people around the globe."

"Lexmark is focused on enhancing the user experience by providing innovative and intuitive printing solutions. Picnik does just that by making it easier and more enjoyable for customers to print photos at home," said Paul A. Rooke, Lexmark executive vice president and president of its Consumer Printer Division.

About Picnik

Picnik is a next-generation, Web-based photo application that will change the way you think about photo-editing software. With Picnik, users get fast, easy access to a powerful set of photo editing tools that enables them to edit, share and print photos in any Internet browser (Internet Explorer, Firefox, Safari, Mozilla, etc.) and with any computer platform (PC, Mac, Linux).

The company recently launched Picnik Premium, a new subscription-based service that gives users access to higher-end photo editing tools, plus an ongoing stream of new features and improvements, for $24.95 a year.

Picnik was founded in the fall of 2005 and is headquartered in Seattle, Washington. The Picnik team is dedicated to making great, affordable software for real people. For more information please visit www.picnik.com.

About Lexmark

Lexmark International, Inc. (NYSE: LXK) provides businesses and consumers in more than 150 countries with a broad range of printing and imaging products, solutions and services that help them to be more productive. In 2006, Lexmark reported $5.1 billion in revenue. Learn how Lexmark can help you get more done at www.lexmark.com.

Contact Information

  • Picnik Press Contact:
    Erica Chandler
    MWW Group
    206.505.8351
    Email Contact

    Lexmark Press Contact:
    Shannon Lyman
    859.232.5532
    Email Contact