SOURCE: Picnik

April 22, 2008 08:05 ET

Picnik.com Offers Its Award-Winning Photo Editing Tools Through Photobucket's Open API

Picnik's New Photobucket Integration Gives Users of World's Leading Photo and Video-Sharing Web Site Seamless Access to Premier Tools and Effects

SEATTLE, WA--(Marketwire - April 22, 2008) - Picnik (www.picnik.com), the leading online photo editor, today announced the launch of its Photobucket integration. Using Photobucket's just-released API, Picnik provides Photobucket's nearly 40 million users* with its popular photo editing tools, special effects, unique shapes, customized fonts and frames -- all from where their photos are already stored.

With this API integration, Picnik users can now bridge seamlessly with Photobucket to edit and enhance their digital photos. Picnik users will have a Photobucket 'tab' placed within Picnik.com, have the ability to create a Photobucket specific album, view and edit all their Photobucket images and save their "Picniked" photos back to Photobucket -- all without ever having to leave the page.

Since its official launch in September 2007, Picnik has won several industry honors and awards, including the Macworld 2007 Editor's Choice Award and the prestigious I.D. Magazine Annual Design Review Award for Best Interactive Design. Picnik was also named an Official Honoree of the 12th Annual Webby Awards in the Best Visual Design - Function category.

The Photobucket API now enables all developers, including Picnik, to create applications that let users access their Photobucket photos and videos from environments outside Photobucket.com. Since the Photobucket API works on any device with an Internet connection, those environments might include other Web sites, Web applications, desktop applications, browser plug-ins, mobile phones, home-entertainment systems, digital photo frames and digital cameras.

"We're thrilled to offer Picnik's leading photo editing tools to Photobucket users," said Picnik CEO Jonathan Sposato. "Picnik aims to make photo editing easier, more accessible and fun for even the most basic photographer, and the Photobucket API lets us tap into a valuable audience of millions of people who store, share and search billions of photos and videos on the Photobucket site. With Picnik's tools and special effects, users now have even more ways to experience the power of Picnik and share their personal digital content right from the Photobucket browser."

The Photobucket API enables developers to create applications that let users:

--  Securely log into their Photobucket accounts
--  Create, edit and access albums
--  Upload new content to their albums (photos, images and videos)
--  Share content from albums via email
--  Search through publicly available content on Photobucket
--  Access and update metadata (titles, descriptions, tags, etc.)
    

"Our mission at Photobucket has always been to give people the power to upload and share photos and videos -- whether on blogs, social networks, auction sites, or consumer devices," said Alex Welch, president, Photobucket. "The broad release of our API offers new opportunities for people to illustrate their lives and share what they create with others. We're excited to have popular services like Picnik as part of Photobucket's photo and video platform."

Coincident with the opening up of its API, Photobucket has launched an Application Gallery on its Web site where developers can showcase their products and users can find and download applications and discover devices that support the API. At the Application Gallery, Photobucket users can bookmark and share their favorite applications on their Photobucket profile, allowing other Photobucket users to try them out as well. To view the Photobucket Application Gallery, visit: http://gallery.photobucket.com.

For more information about the Photobucket API, please visit http://developer.photobucket.com.

About Picnik.com

Picnik.com gives real people photo-editing superpowers. Because Picnik lives online, users get fast, easy access to a powerful set of photo editing tools for editing, sharing, and printing images using any Internet browser (Internet Explorer, Firefox, Safari, Mozilla, etc.) on any computer platform (PC, Mac, Linux).

Picnik is fast, fun, and easy-to-use and is fully integrated with a wide variety of Web sites including MySpace, Facebook, Photobucket, Webshots, Box.net, Picasa Web Albums and Lexmark. Picnik is growing rapidly and now hosts more than five million visits per month. With Picnik, you can edit your photos wherever they are from wherever you are.

The Picnik team, headquartered in Seattle, Washington, is dedicated to making great, affordable software for real people. For more information please visit http://press.picnik.com.

About Photobucket

Photobucket is the Web's most popular creative hub, with nearly 40 million unique users around the world linking billions of personal photos, graphics, slideshows and videos daily to hundreds of thousands of Web sites, including Bebo, Blogger, Craigslist, eBay, Facebook, Friendster, Hi5, MySpace, Orkut, Xanga and many others. In addition to linking content, Photobucket users share their personal digital media by email, instant messaging, and mobile devices. Every day, over 7.5 million personal photos, graphics and videos are uploaded to Photobucket for sharing with family, friends and the online world. The company actively moderates content to create a safe environment for its users, partners and advertisers. Photobucket has offices in Palo Alto, California and Denver, Colorado and is located online at http://www.photobucket.com. For the latest feature announcements and news, please visit the Photobucket blog at http://blog.photobucket.com.

* comScore Media Metrix, February 2008. For more information on comScore Networks, please go to http://www.comscore.com.

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