January 22, 2008 13:17 ET Offers 'Picnik-in-a-Box' for Full Integration on Any Website

New Picnik API Enables Every Website to Harness the Power of Picnik

SEATTLE, WA--(Marketwire - January 22, 2008) - Picnik (, the leading online photo-editing application, today announced the release of Picnik-in-a-Box, its Application Programming Interface (API) offering. Now, any personal, company, or organization website can offer Picnik's award-winning photo editor, fully integrated and free of charge. Already, more than 100 websites -- ranging from the wildly popular photo sharing site Flickr to storage site to specialty sites like -- are integrated with Picnik, which means that the users of all of those websites have one-click access to the power and fun of Picnik photo editing.

"People today are increasingly communicating and making decisions based on visual information," said Picnik chief technical officer Darrin Massena. "Every time users go on line -- whether it's to browse, buy, book a reservation, or share experiences with others, pictures play a key role. Increasingly, those pictures are supplied by a website's users and we want those pictures to be the best, most useful they can be."

Picnik-in-a-Box offers the complete Picnik user experience to third-party applications by placing it on top of existing websites. Sites can use the Picnik interface to load, edit and save specific images provided by users, customize certain portions of the Picnik interface, and give users a superior image importing (and exporting) experience for applications or websites.

"For the first time, it's possible to have a world-class photo editor right on your own webpage," said Mike Harrington, Picnik chief operator officer. "Picnik-in-a-Box makes it easy for web sites large and small to incorporate Picnik photo editing in a way that enhances the overall value and experience for each site's users."

The ease of Picnik-in-a-Box enables anyone who knows HTML or server-side scripting to quickly and easily integrate Picnik into their website, while adding their own custom touches. Developers can visit to obtain a software key which gives them instant, free access to the API. While there, they can browse the extensive documentation, tutorials and fully functional demo applications Picnik offers.

Examples of Picnik-in-a-Box usage include high-end experienced photography and art sites like and, as well as,,, and Other deeper integrations with companies like Flickr and Lexmark use Picnik-in-a-Box as the starting point, and have been further customized by the Picnik engineering team to create a more seamless experience.

About Picnik gives real people photo-editing superpowers. Because Picnik lives online, users get fast, easy access to a powerful set of photo editing tools for editing, sharing, and printing images using any Internet browser (Internet Explorer, Firefox, Safari, Mozilla, etc.) on any computer platform (PC, Mac, Linux). Picnik has won steady acclaim since its official launch in September 2007, including the coveted Eddy award from Macworld magazine (fellow honorees in the web category were Google and Amazon). Picnik was also cited as one of the top web hits by CNET in their roundup of the Hits and Misses of 2007.

In September 2007, Picnik launched Picnik Premium, a subscription-based service giving users access to higher-end photo-editing tools, plus an ongoing stream of new features and improvements, for $24.95 annually.

The Picnik team, headquartered in Seattle, Washington is dedicated to making great, affordable software for real people. For more information please visit

Contact Information