SOURCE: PicScout

August 23, 2005 07:00 ET

PicScout Signs Multi-Year Agreement to Monitor Getty Images Visual Content

HERZELIYA, ISRAEL -- (MARKET WIRE) -- August 23, 2005 -- PicScout announced today an extension of its partnership with Getty Images (NYSE: GYI) to enhance the monitoring and protection of Getty Images collections on the Internet and in over 2,000 magazines throughout Europe and North America.

Getty Images is the world's leading visual content provider and represents a wide range of innovative, world-class collections. The Image Tracker™ Service enables Getty Images to monitor who is using their images and locate unauthorized uses.

The Image Tracker™ Service is the market standard for monitoring visual assets. The service applies some of the most sophisticated crawling and image recognition technology in the world, and is capable of detecting images even if they have been altered or distorted.

Getty Images' success to date in recovering fees based on the Image Tracker™ Service convinced both parties to extend the partnership to a long-term contract, where PicScout shall be the exclusive visual search provider for detecting infringements for Getty images. The companies shall continue to develop better tools for Getty Images sales teams and compliance managers.

"Getty Images is committed to continuing to do all that we can to enforce copyright laws and ensure that our photographers and filmmakers are compensated for their work. We have been evaluating technologies to make this process more efficient and effective and we believe that PicScout offers such a solution," said Deb Trevino, Getty Images Vice President of Communications.

"Unauthorized use of copyrighted materials has plagued all forms of digital content. Over 85% of cases that we find represent unauthorized use of images. Our solution will enhance Getty Images digital asset management systems, and help turn countless cases of commercial infringements, into loyal customers," added Eyal Gura, PicScout CEO. "We are very proud to be recognized by the market leader as the industry standard for content monitoring, and look forward to scale our services for new territories and new media in the future."

About PicScout

PicScout [www.picscout.com] is a leading technology and services provider to the digital content industry. The company offers solutions for visual assets owners to control and protect their intellectual property across all media. PicScout image recognition solutions enable the comparison of image databases to individual images, which are being used on various media. These services enable stock photography agencies, photographers and enterprises to better control their assets, enforce copyrights and increase their customer base. PicScout monitors over four million images for the world's most prestigious image libraries.

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