SOURCE: Piehead Productions

Piehead Productions

March 04, 2010 09:16 ET

Piehead Productions to Make Michael C. Fina Shine in Social Media Environment

Online Agency Selected to Develop Online Communications Programming for New York City 5th Avenue Luxury Retailer

PORTSMOUTH, NH--(Marketwire - March 4, 2010) -  Piehead Productions announced today that it has been chosen to develop luxury retailer Michael C. Fina's social marketing strategy. Through use of social media channels and targeted email campaigns, Piehead Productions, a New Hampshire-based digital development and communications agency, will strengthen Michael C. Fina's customer and influencer relations by delivering targeted news and implementing innovative contests and promotions designed to better inform audiences of the Michael C. Fina experience, products and services.

"Our customers share the most special and meaningful moments of their lives with our staff," said Jacklynn Manning, Communications and Creative Director for Michael C. Fina. "It makes perfect sense that Michael C. Fina would use social media and online communications to constantly grow the relationship, extend the experience, and provide ongoing value. Piehead Productions understands the technology and communications needs of our organization, which makes them the perfect partner for our brand."

"The entire Piehead Productions team is honored to develop a social marketing strategy for such a prestigious brand and to be selected to help the company enhance what is already a strong program for maintaining exceptional customer relations," said Jason Teitler, Executive Vice President of Sales and Marketing at Piehead Productions. "The online communications strategy we have created with Michael C. Fina will bolster the customer experience and engage audiences in many unique ways."

Piehead Productions will work closely with Michael C. Fina's marketing, sales and technology teams to develop online programming that will leverage social media and email strategies to update customers on the latest products, promotions, contests, and events using email campaigns and popular websites like Facebook and Twitter. Piehead Productions will also implement social media to create programming that will help Michael C. Fina integrate more with some of its most prestigious brands, including Tacori, Hearts On Fire, Mark Patterson, and Erica Courtney.

One program already launched is "Michael C. Fina Milestones Competition" (, a contest for designing the Fifth Avenue window displays. Piehead Productions and Michael C. Fina's new marketing strategy is a fresh approach that will bring the company to a new level.

About Piehead Productions
Piehead Productions is an online agency that generates fresh engagement strategies, impacts brand growth and delivers measurable results. Based in Portsmouth, New Hampshire, the firm's wide portfolio of capabilities and innovative solutions includes experience across many industries and deep expertise in developing web-based tools and destinations for some of the world's top brands.

About Michael C. Fina
Michael C. Fina is the perfect place to turn when celebrating all life's many milestones, big or small. As New York's premier family owned and operated retail destination, we have been providing customers with quality products and exceptional service since 1935. The flagship store, located at 545 Fifth Ave. New York, NY, offers a stunning variety of engagement rings, wedding bands, fine jewelry, tableware, estate silver, and bath accessories.

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