NEW YORK, NY--(Marketwired - Feb 19, 2014) - Piksel 316Networks, a leading provider of video solutions to houses of worship, will be demonstrating how ministries can grow and keep people engaged through a "digital church" ecosystem at the NRB International Christian Media Convention, February 23-25, 2014 in Nashville, USA.
Benj Smith, Piksel 316Network's General Manager, explains the "digital church" ecosystem as a means to reach beyond the four walls of the church, and directly into people's lives -- wherever they are, and at the time they're most open to spiritual guidance. "Many churches have plans for expanding the reach of their ministry, engaging people, and increasing the return on their efforts, but what's challenging today is developing a digital strategy that supports this in a coordinated way. As recently as 2009, 99% of people got their faith information from church; in 2013, 40% said that they were acquiring it through other media -- devices that could be used on-the-go, at their desk at work, or in their living room in the comfort of their own home."
At NRB, Piksel 316Networks will be showcasing some of the key tools to expand this mission into the digital world and ensure Christ's message is getting through to people where, when, and how they want to be reached. Solutions include:
- Roku app -a branded digital television channel with a programmable electronic program guide (like a cable channel) for video and audio content to stream in high fidelity right to the living room.
- Mobile app - truly native and branded mobile apps to engage users with live video streaming and video-on-demand (VoD) content. Users can digitally donate at any time, browse Twitter feeds, engage in social media, and look up ministry information.
- Digital Communications - empowering churches to deliver content through on-premise screens controlled from a single interface. Broadcasting to a captive audience, digital signage displays content like HD quality videos (live and VoD), static directions, communication messages or information such as upcoming events plus up-to-the-minute data feeds of news, weather and social media.
- Online Campus - integrated into an existing website this hub is a destination for all video content, but also features tools to boost engagement and grow a church's mission: live chat, personalized ministry information, digital donations, note taking, advertising, social media sharing and a Bible app to post relevant verses to the live or on-demand message.
This suite of digital technology has been recently implemented by Piksel 316Networks at Sugar Hill Church in Georgia. Pastor Chuck Allen explains:
"Embracing more digital technology has been a priority for Sugar Hill Church for some time now. We've got a website, and have been active on social media, but we're at a point where we want to grow and engage with people on their own terms. Piksel 316Networks has been able to simplify the process for us as a one-stop shop delivering a suite of digital media technology that meet our needs and will help us maximize our reach.
"We're taking full advantage of everything they have to offer with the Roku and mobile apps, digital signage, and online campus. These are all helping us to lay the foundation of our digital church. Everything is backed by 24/7 support and Piksel 316Networks' deep knowledge of and commitment to the faith community," concludes Pastor Allen.
"Our team has a long history of working with ministries to build a consistent, holistic digital strategy that connects technology with people. Where in the past things used to be much more straightforward, now people are on the move and expect their spiritual content to follow them, not only on their computers but on their phones, tablets and in their living room. In this connected world, it's vital that churches' messages have that digital footprint. We simplify this complexity of making that happen because our digital strategists and video technology veterans aren't just the best in the business; they're also followers of Christ and passionately committed to revolutionizing the way the Word is heard," said Benj Smith, General Manager, Piksel 316Networks.
To meet the team from Piksel 316Networks at NRB and experience the powerful Digital Church solutions offered, stop by booth #826 or book a meeting.
About Piksel 316Networks
Founded in faith, Piksel 316Networks has helped hundreds of ministries expand their mission by building digital churches that harness the power of podcasts, mobile apps, social media, and streaming video. Our digital strategists and video technology veterans aren't just the best in the business; they're also followers of Christ. Learn more at www.316networks.com.
We help the world's leading brands maximize their reach and return with video.
Comprised of a global team of experts we call "televisionaries," Piksel has helped to design, build, and manage online video services for major media companies like AT&T, BSkyB, Celcom, Mediaset, Sky Deutschland and Televisa, as well as enterprise brands like Airbus, Barnes & Noble, and Volkswagen.
Headquartered in New York City, Piksel offices can be found throughout Europe and the Americas, serving more than 1,600 clients in over 50 countries.
Follow the company on Twitter at www.twitter.com/piksel