SOURCE: Pine Cone Hill

Pine Cone Hill

February 15, 2012 11:24 ET

Pine Cone Hill's Annie Selke Partners With Woman's Day to Give Back to CureSearch and Deserving Readers

Designer's Bedding Company Donates Percentage of Sales to National Children's Cancer Research Organization

PITTSFIELD, MA--(Marketwire - Feb 15, 2012) - Annie Selke, founder of bedding company Pine Cone Hill, has partnered with Woman's Day magazine to provide a series of makeovers to deserving readers. The March issue of Woman's Day (on newsstands February 7), features a bedroom makeover for Jennifer Rathbone, a Schenectady, New York, mother of three whose daughter Ila was diagnosed with neuroblastoma, an aggressive form of pediatric cancer, in 2006. To recognize the makeover and help in the fight against childhood cancer, Pine Cone Hill is donating 10% of online retail sales from now through March 15 to CureSearch (curesearch.org), an organization that funds and supports children's cancer research at more than 175 hospitals across the country. Shoppers can visit pinehconehill.com and enter the promotional code WDCURE during checkout to contribute to the donation.

"Jennifer and her family have been through so much -- living with cancer while trying to create as normal a life as possible," said author and designer Annie Selke. "Jennifer needed a place to rest and relax, a haven to gather her thoughts and the strength to face what the next day might bring. Somewhere she could find a tiny bit of time for herself. I loved meeting this extraordinary family and doing my tiny part to add a touch of comfort to the challenging path they are on."

For the March issue's makeover, Selke redesigned the bedroom in the Refined Romantic style as highlighted in her recently released book, "Fresh American Spaces" (Clarkson Potter, 2011), creating an elegant, intimate retreat for Jennifer and her husband, John. This redesign is the second in a series of makeovers based on Selke's Fresh American Spaces. The first makeover appeared in the November 2011 issue, and subsequent makeovers will appear in the June and July issues of Woman's Day. The trusted friend of more than 20 million women, Woman's Day offers readers simple strategies and thoughtful advice to make their lives better, easier, and more fun. Take Woman's Day's Fresh American style quiz today!

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About Pine Cone Hill
Founded in 1994 by innovative designer Annie Selke, Pine Cone Hill puts a vibrant, contemporary spin on classic décor with its assortment of functional and inspired sleepwear, bedding, and table linens. The line's diverse product assortment is characterized by unexpected patterns, bold colors, and down-to-earth elegance and is categorized into eight "worlds" of design style: Neutral Territory, Mod Maisonette, La Dolce Villa, Cape Calm, The Bright Stuff, Graphic Traffic, Haute Lodge, and Urban Treehouse. Pine Cone Hill is part of The Annie Selke Companies and its products are available at more than 2,500 retailers nationwide.

About The Annie Selke Companies
Annie Selke is the founder and creative force behind widely acclaimed home-textile companies Pine Cone Hill fine linens and sleepwear, Dash & Albert Rug Company, and licensed fabric collection Annie Selke Home. Available online, in high-end stores nationwide, and in catalogs such as Neiman Marcus and Sundance, Annie's products appear regularly in the pages of top shelter magazines, including House Beautiful, Traditional Home, Real Simple, Country Living, Woman's Day, and Better Homes & Gardens. In August 2011, Clarkson Potter released Annie's first book, Fresh American Spaces, which takes a modern approach to five distinctly American styles of home decorating. Annie designs all her products from her sunny headquarters in the Berkshire Hills of Western Massachusetts. http://www.annieselke.com.

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