SOURCE: Pine Ridge Holdings, Inc.

July 02, 2008 09:00 ET

Pine Ridge Holdings/ServeNation Sales Strategy Launched

FORT WAYNE, IN--(Marketwire - July 2, 2008) - Pine Ridge Holdings, Inc. (PINKSHEETS: PINR) CEO Kevin May announced that today ServeNation started the sales and marketing campaign designed by its new V.P. of Sales, Andrew Maley. Maley was hired to develop a rapid sales strategy for the spin-off strategy recently announced by the company. Reviewing all of the corporate goals, Maley worked through the weekend to develop the most effective and efficient strategy.

"Today we launch a simple but I believe highly effective sales strategy," Maley explained. "Kevin wanted a strategy to quickly show the value of ServeNation so it could be brought to market as soon as possible. 500 on-line gift card stores by November 1 is the goal that he has given to achieve all of the sales goals needed to create a significant valuation. Therefore, I have developed a plan to hit 1,000 stores by November 1. To reach this goal, ServeNation has acquired phone and email records of 1.7 million U.S. non-profits. We will turn this into a numbers game, contacting 2,500 non-profits every week."

Maley continued, "Kevin has asked for an aggressive strategy comprised of three parts: 1) the hiring of 15 independent contractors to penetrate high opportunity areas of the country. This week I hired #10 -- a new contractor for the Indianapolis region. 2) to manage growing incoming requests and add new ServeNation stores by November 1 to take advantage of the $26 billion holiday gift card market. This is the critical part of my strategy (as described above). It is estimated that 500 active gift card stores will generate more than 100 orders per day. 3) aid in the education of consumers using the store. On-line tools are being developed and will be added as they are completed."

Maley concluded, "I am also thankful to Kevin for the use of Pine Ridge employees, which has already started. They will prove invaluable as we market to such a large number of non-profits. I will share additional parts of our plan in the weeks ahead. As I shared before, this really is a numbers game. Whether it is 1,000 stores, 3,000 customers with recurring orders or 500 businesses helping non-profits, there are a lot of ways to hit Kevin's goals -- and I plan to use every strategy possible."

Shareholders are encouraged to visit As information becomes available, it will be posted on the PINR website.

This press release contains certain "forward-looking" statements, as defined in the United States Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. Statements, which are not historical facts, are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessary estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, the Company's ability to develop operations, the Company's ability to consummate and complete the acquisition, the Company's access to future capital, the successful integration of acquired companies, government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition, sales and other factors that may be identified from time to time in the Company's public announcements.

Contact Information

    Pine Ridge Holdings, Inc.
    Kevin May