SOURCE: The Clorox Company

The Clorox Company

March 07, 2011 08:11 ET

Pine-Sol® Introduces Garden Fresh™ and Outdoor Fresh Scents

New Additions, Updates to Lavender Clean® and Lemon Fresh Scents, and Introduction of Flip-Top Cap Mark Biggest Product Update in 25 Years

OAKLAND, CA--(Marketwire - March 7, 2011) - As part of its biggest product revamp in 25 years, the maker of Pine-Sol® brand cleaners is expanding its line to include two new scents. Combining flowery scents and greenery fragrances, new Garden Fresh gives your home the long-lasting clean scent of a luscious garden. New Outdoor Fresh has a crisp, light scent that brings the fresh smell of the outdoors inside your home.

Additionally, Pine-Sol® has improved the classic scents Lavender Clean® and Lemon Fresh, completing the line-up with favorites Original and Sparkling Wave®. Pine-Sol® has also unveiled the dilutable cleaner category's first easy-pour flip-top cap for its all-purpose cleaners and disinfectants. Available in the 28, 48 and 60 ounce sizes, it delivers a more controlled pour in addition to preventing lost and misplaced caps while cleaning.

"We are excited to offer the power of Pine-Sol's hard working and deodorizing stain, grease and grime fighting abilities in our new nature-inspired scents that let you know your home has been cleaned the right way," said Charmaine Hussein, marketing manager for Pine-Sol at The Clorox Company. "And with the new flip-top cap, Pine-Sol is even more functional for tackling the toughest jobs."

The unique and versatile formula of Pine-Sol® can be used on all hard, non-porous surfaces including floors, sinks, counters, stoves, bathtubs, shower stalls, tiles, toilets and more. Original Pine-Sol® can also be effective at removing grease and heavy soils from your laundry. Pine-Sol® has been cleaning America's homes for over 80 years and remains one of the largest sellers of dilutable cleaners in the world.

About The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with 8,300 employees and fiscal year 2010 revenues of $5.53 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works ® natural home care products, Pine-Sol ® cleaners, Poett ® home care products, Fresh Step ® cat litter, Kingsford ® charcoal, Hidden Valley ® and K C Masterpiece ® dressings and sauces, Brita ® water-filtration products, Glad ® bags and wraps and containers, and Burt's Bees ® natural personal care products. The company's products are manufactured in more than two dozen countries and sold in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $80 million to nonprofit organizations, schools and colleges. In fiscal 2010 alone, the foundation awarded $3.5 million in cash grants, and Clorox made product donations valued at $8.8 million. For more information about Clorox, visit www.TheCloroxCompany.com.

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