SOURCE: Benchmark Growers Pink Intuition

February 11, 2010 07:30 ET

Pink Intuition™, One of Benchmark Growers'™ Finest Specialty Roses, Was the Star of the Show During the Hollywood World Premiere of "Valentine's Day," a Romantic Comedy Directed by Garry Marshall and Starring Julia Roberts

Colombia, "Land of Flowers," Comes to Hollywood as Benchmark Growers™ Brings Pink Intuition Roses to the Gala Premiere of the Movie "Valentine's Day," Starring Julia Roberts and Ashton Kutcher

BOGOTA, COLOMBIA and HOLLYWOOD, CA--(Marketwire - February 11, 2010) - Fresh-cut from the Bogota Savannah, Colombian roses lined the way as some of Hollywood's top celebrities came out for the World Premiere of the movie "Valentine's Day," The star studded cast included among others, Julia Roberts and Ashton Kutcher.

Benchmark Growers™, one of Colombia's leading producers of fresh high-quality roses, provided nearly 15,000 fresh-cut roses for the Hollywood premiere and Gala after party event. The film, which is anticipated to give a major boost to the fresh flower industry prior to the highly important Valentine's Day season, has been of great value to us, stated branding expert Richard Griffiths.

Benchmark Growers™ proudly supported the premiere with a large quantity of Pink Intuition™, a specialty rose grown exclusively by Benchmark Growers™ in Colombia, South America. The rose, a hallmark variety of the group, is distinctive due to its size, coloring and exclusivity. Sales Director Gabriel Vega stated, "We felt that a film honoring our most important holiday deserved one of our most unique and beautiful rose varieties."

The film, directed by Garry Marshall, who is known for such hits as "Pretty Woman," put together a historic ensemble cast including Julia Roberts, Ashton Kutcher, Shirley MacLaine, Jamie Foxx, Jessica Biel and Patrick Dempsey.

Benchmark Growers™ created a partnership with the film premiere to highlight the beauty of the Pink Intuition™ for the film star studded premiere and after party. Gabriel Vega stated, "We are also happy to support Hollywood, especially when they have flowers in major motion pictures. This relationship allows us to highlight specialty roses such as the Pink Intuition™. We look forward to the film's great commercial success, hope to see more and more of our flowers in Hollywood productions."

The film is set for national release on Feb.12th, 2010


Benchmark Growers™ is a signature brand imported and distributed by The Queens Flowers, Miami FL and Florexpo, Carlsbad,CA


Pink and Red Intuition are trademarks of Delbard Roses, France.

Contact Information

  • For more information contact:
    Gabriel Vega
    Email Contact
    Benchmark Growers
    1 800 888 1777 x5106