SOURCE: Pink Ribbon Wines

October 14, 2008 05:00 ET

Pink Ribbon Themed Parties Show Support for Breast Cancer Research

Wines Remains an Affordable Luxury

NAPA, CA--(Marketwire - October 14, 2008) - With October's Breast Cancer Awareness Month upon us, Bunco clubs, supper clubs, soup nights, book clubs and other parties are taking on a similar theme -- pink -- showing support for breast cancer awareness and finding a cure for a disease that takes the lives of approximately 40,000 women annually.

"We host a Bunco night with 12-16 girls monthly, and each time we'll have a theme," says Sherri Rowton of Opelika, Alabama. "This month, we thought it would be appropriate to host a 'pink' party to show support for the people we know who have been affected by breast cancer," says Rowton.

In addition to a pink ribbon theme, many of these parties will have something else in common -- Pink Ribbon Wines. The Pink Ribbon Wines label, featuring a Chardonnay and a Cabernet Sauvignon, makes a donation to The Breast Cancer Research Foundation for each bottle sold. The label has become a staple among pink themed parties this year.

"We get so wrapped up in our day to day responsibilities as wives and moms that this is 'me' time we look forward to every month. It's nice to get together with friends and enjoy a good glass of wine to relax and de-stress. We look at it as taking care of ourselves so we can do a better job of taking care of our families," says Rowton.

According to Bill Wade of Wade/Kerr Wine Company, people are spending more time at home to cut down on expenses. "Wine is still an affordable luxury, and we continue to see strong sales, both online and at the retail level. The Pink Ribbon Wines label is a great collection, at a great price, supporting a great cause," says Wade. "This is not just a special occasion collection, but can be enjoyed as an everyday wine."

On October 30, Pink Ribbon Wines is promoting its nationwide 'Toast to the Cure,' an opportunity for breast cancer survivors, advocates, friends, family members and loved ones to raise their glasses in a 'Toast to the Cure.'

To order Pink Ribbon Wines, send a wine gift package, or post your very own 'Toast to the Cure' via our blog, visit

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