SOURCE: CKNW Orphans' Fund

CKNW Orphans' Fund

February 01, 2016 12:34 ET

Pink Shirt Day Focuses on the Importance of Kindness

Over $1.2 Million Raised From T-Shirts Sales for Anti-Bullying Programs in BC Since 2008

VANCOUVER, BC--(Marketwired - February 01, 2016) - On February 24, 2016 the CKNW Orphans' Fund are encouraging all British Columbians to wear pink and support anti-bullying programs in the province. The official pink shirt is available now in all London Drugs stores and online at

Since 2008, over $1.2 million has been raised for the cause through the sale of pink shirts and granted to non-profit organizations including Boys & Girls Clubs, Red Cross RespectED Violence Prevention Program and Kids Help Phone. These programs teach children empathy, kindness and the importance of building healthy relationships -- both with themselves and their peers.

The tshirt design was created pro-bono by award-winning advertising agency 'Rethink' and states "Kindness is one size fits all." Kindness is universal -- a trait the CKNW Orphans' Fund encourage everyone to openly express every day. The phrase "one size fits all" works for one simple reason: it stands for inclusivity, both in clothing and in our everyday lives. We're all gloriously different, but we all have the capacity to put kindness out into the world. 

Coast Capital Savings, a large supporter and presenting sponsor of Pink Shirt Day, is passionate about the cause"Our community promise is to help build a richer future for youth. One of the ways we do this is by supporting anti-bullying initiatives, like Pink Shirt Day, that teach kindness and respect, attributes that are important in helping to build belonging," says Wendy Lachance, Director, Community Leadership.

A number of fundraising campaigns are also running across the province in the month of February including pink cupcakes at Take Five Café, classes by donation on Pink Shirt Day at YYoga and more.

Net proceeds will benefit the CKNW Orphans' Fund in support of anti-bullying programs in BC. For updates on CKNW Orphans' Fund Pink Shirt Day please visit, on Twitter @pinkshirtday, and on Facebook.

About Pink Shirt Day: In 2007, two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully. CKNW Orphan's Fund was inspired by the story and to date have raised more than $1.2 million for anti-bullying programs in British Columbia with the sales of Pink Shirt Day T-Shirts.

About CKNW Orphans' Fund:  Dedicated to enhancing the lives of children with social, physical and mental challenges living in BC communities. We provide funding to both individual children and organizations for a variety of developmental needs, with an emphasis on therapies, educational bursaries and specialized medical equipment.

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