CKNW Orphans' Fund

CKNW Orphans' Fund

February 10, 2015 14:48 ET

Pink Shirt Day T-Shirts Now Available at London Drugs

Over $830,000 Raised from T-Shirts Sales for Anti-Bullying Programs in BC Since 2008

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Feb. 10, 2015) - On February 25, 2015 the CKNW Orphans' Fund are encouraging all British Columbian's to wear pink and support anti-bullying programs in the province. The official pink shirt is available now in all London Drugs stores and online at

Since 2008, over $830,000 has been raised for the cause through the sale of pink shirts and granted to non-profit organizations including Boys & Girls Clubs, Red Cross RespectED Violence Prevention Program and Kids Help Phone. These programs teach children empathy, kindness and the importance of building healthy relationships - both with themselves and their peers.

British Columbians can participate in this awareness and fundraising campaign by purchasing the official pink shirt day t-shirt, ordering buttons, creating a giving group on Chimp Fund and holding their own anti-bullying events.

Coast Capital Savings, a large supporter and presenting sponsor of Pink Shirt Day, is passionate about the cause. "Our community promise is to help build a richer future for youth. One of the ways we do this is by helping youth and children belong in their family, school and community. By supporting anti-bullying initiatives, like Pink Shirt Day, Coast Capital Savings is helping teach kindness and respect, attributes that are important in helping build belonging," says Wendy Lachance, Director, Community Leadership.

A number of part proceeds campaigns are also running across the province in the month of February including pink cupcakes at Take Five Café, classes by donation on Pink Shirt Day at YYoga, $5 donated from every pair of glasses sold on on Pink Shirt Day and more, found here.

Net proceeds will benefit the CKNW Orphans' Fund in support of anti-bullying programs in BC. For updates on CKNW Orphans' Fund Pink Shirt Day please visit, on Twitter @pinkshirtday, and on Facebook.

The public service announcement for Pink Shirt Day 2015 can be viewed HERE.

About Pink Shirt Day: In 2007, two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully. CKNW Orphan's Fund was inspired by the story and to date have raised more than $830,000 for anti-bullying programs in British Columbia with the sales of Pink Shirt Day T-Shirts.

About CKNW Orphans' Fund: Dedicated to enhancing the lives of children with social, physical and mental challenges living in BC communities. We provide funding to both individual children and organizations for a variety of developmental needs, with an emphasis on therapies, educational bursaries and specialized medical equipment.

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