Pinkberry

Pinkberry

September 22, 2015 07:00 ET

Pinkberry Premium Frozen Yogurt Opens First Store in City of Toronto

Grand Opening Celebration Today Featuring Recording Artist Virginia to Vegas and Free Pinkberry

MISSISSAUGA, ONTARIO--(Marketwired - Sept. 22, 2015) - In less than a month after its inaugural opening at Square One Shopping Centre in Mississauga, Pinkberry Frozen Yogurt has its sights on expanding in the GTA, with a store opening today at Sherway Gardens Shopping Mall, which heralds its first store in the city of Toronto. Pinkberry promises to fill the premium quality gap in the FroYo market in the GTA with an expansion plan, to quickly place its stake in the downtown core.

The Pinkberry brand is known for its larger than life yogurt experience, and grand openings are treated in a similar fashion, always featuring local celebrities and an opportunity for the immediate community to sample Pinkberry and the toppings bar free of charge. Pinkberry opens at Sherway Gardens today with a full-out celebration featuring Canadian recording artist Virginia to Vegas, and free Pinkberry with toppings for all who join the festivities from 5pm to 9pm.

"We understand the premium frozen yogurt category and its potential in Canada is burgeoning. Pinkberry partners with those who share our values and commitment to exceeding customer expectations day in and day out, and we have aligned ourselves with the Maida family of Northern Cultures Inc. who can make our vision of expansion in Toronto a reality," said Ron Graves, CEO of Pinkberry.

"Frozen yogurt has been experiencing a lot of growth in the past decade both globally and in the GTA and all of the excitement and energy was sparked by Pinkberry, who reignited the frozen yogurt category upon its inception 10 years ago. Our premium frozen yogurt has a distinct taste that is both refreshing and proprietary, and is different than anything else most people have ever tasted. We consider ourselves innovators of frozen yogurt and we are driven by one of my favourite core values as a brand, which is uncompromising quality. We ensure that customers always get the very best frozen yogurt experience from start to finish. It is finally time to bring the world's best frozen yogurt, to the world's best city, and I encourage everyone to come out and #tastethedifference," says Matthew Maida, Director of Operations for Pinkberry Toronto.

"Sherway Gardens is excited to welcome Pinkberry to the newly launched North Expansion," said Andy Traynor, General Manager, Sherway Gardens. "We are committed to delivering a best-in-class retail experience to our customers and a key element of this is partnering with leading brands like Pinkberry who are aligned to deliver a premium in-mall experience."

Pinkberry is committed to uncompromising quality and its premium frozen yogurt is made fresh daily with only the highest quality ingredients including nonfat milk and nonfat yogurt to deliver the perfect balance of tart and sweet, resulting in a refreshing, light and craveable taste with a clean finish. Each flavour is expertly crafted to complement fresh seasonal fruit that is cut in-store every single day - never frozen, in syrup or canned, and the 30+ toppings are each thoughtfully selected as perfect yogurt pairings. Team members are carefully selected and trained to offer the most delightful customer experience with a full-serve model that encourages customization based on unique flavours and pairings.

The Pinkberry Sherway Gardens location will be serving Pinkberry's six distinctive flavours: the signature Original flavour, a sweet and tart yogurt with a refreshing finish; Pomegranate, a bold and tangy flavour made with 100 percent California-grown pure pomegranate juice; Chocolate Hazelnut, a creamy, delightful chocolate with a hint of sweet hazelnut; Dairy-Free Tropical Mango, a fruity and light flavour made with fresh mango juice and no added sugar; Green Tea, slightly sweet yet light with earthy flavour notes and Salted Caramel, indulgent, delicious and complex. It perfectly combines sweet and salty to deliver a one-of-a-kind taste experience that leaves one sweet on salt.

For more information, visit www.pinkberrytoronto.com, facebook.com/pinkberrytoronto, twitter @PinkberryTO (#worththewait), and instagram @pinkberrytoronto.

About Pinkberry

Pinkberry launched in Los Angeles, California in 2005 as the original brand that reinvented the category and now has more than 265 stores worldwide in 22 countries. Today, Pinkberry continues to delight everyone we serve with an experience made up of distinctive product, outstanding service and inspirational design. Pinkberry creates one of a kind, light and refreshing treats with an uncompromising commitment to quality. Pinkberry continues to lead the frozen yogurt category in international expansion. For more information on Pinkberry Toronto, visit www.pinkberry.com/our-story, our social media as follows: Facebook - www.facebook.com/pinkberrytoronto; Twitter - www.twitter.com/pinkberryTO; Instagram: www.instagram.com/pinkberrytoronto.

About Northern Cultures Inc.

Northern Cultures Inc. is a customer service focused, retail brand development company, led by the Maida family from the Georgian Group. The Georgian Group is well known and respected for their vision and legendary craftsmanship in real estate development, custom renovations and design excellence in commercial and residential projects. With over 50 years experience, the group has lent its financial strength and acumen to build some of Canada's most loved and respected retail brands and communities. Northern Cultures Inc. recently diversified its retail brand portfolio, by acquiring the exclusive rights to the Pinkberry brand in the GTA - the world famous frozen yogurt brand that originated in Los Angeles with a cult celebrity following. For more information, visit www.pinkberrytoronto.com.

Contact Information

  • dvCommunications Inc. for Pinkberry
    Dina Vieira
    416-702-6124
    dina@prpro.ca