SOURCE: Pinnacle Security

Pinnacle Security

October 10, 2011 13:27 ET

Pinnacle Security Goes Digital in Sales Field

Company Designs iPad Mobile App, "Co-Pilot," to Better Serve Customers; Implements Digital Field Initiative

OREM, UT--(Marketwire - Oct 10, 2011) - Pinnacle Security, a leader in the North American residential security market, today announced the results of the company's digital field initiative. A majority of its sales force was equipped with Apple iPads during the 2011 sales season. The technology available through iPads allowed security consultants to be more effective than previous years.

With the company-designed mobile application, Co-Pilot, Pinnacle consultants were able to record customer responses, log prospects for later visits and input customer comments into the system for more targeted and effective follow-up. Co-Pilot allowed consultants to quickly customize systems to customer specifications, schedule technicians and determine customer eligibility for offers in real-time.

Field office managers were also provided iPads for scheduling, improving speed of service and minimizing wait time for customers.

"Our digital initiative -- including the iPad and corresponding applications -- helped us maximize our capabilities and provided the best possible experience for our security consultants, technicians, corporate employees, and most of all, our customers," said Stuart Dean, vice president of corporate communications for Pinnacle Security. "Co-Pilot and the iPad streamlined our customer response effort, allowing us to achieve rapid same-day alarm system installation on more than 90 percent of our orders."

Consultants and customers used the iPad for other applications and websites, including Pinnacle Security's YouTube channel, to help demonstrate features and benefits of various alarm components.

"This technology dramatically sped up the time I could provide service to customers each day," said Adam Webb, area manager for Pinnacle Security in St. Louis, Mo. "With Co-Pilot, I could customize customers' systems to their desired specifications on the spot and display videos explaining a system function in a few easy steps. Customers love seeing that we are continually innovating and improving."

More than 70 percent of Pinnacle Security consultants used the Co-Pilot application this year, most on iPad, with a few on iPhone. Plans for next year call for 100 percent of consultants to be digital at Pinnacle. Additional advancements are also planned for 2012 to help teams be more effective in the field.

For more information about Pinnacle Security please visit

About Pinnacle Security
Pinnacle Security is an industry leader in providing quality residential and commercial security solutions that help individuals realize the peace-of-mind that comes from protecting the things that matter most. Founded in 2001, Pinnacle is headquartered in Orem, Utah and has sales offices throughout North America. For more information, please visit

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