SOURCE: Amobee


September 10, 2015 09:00 ET

Pinterest Selects Amobee as Marketing Developer Partner

Leading Global Marketing Technology Company Joins Pinterest Ads API Program

SINGAPORE and FOSTER CITY, CA--(Marketwired - Sep 10, 2015) - Amobee, a leading global marketing technology company, announced today that it has been selected as a Pinterest Marketing Developer Partner (MDP) with Ads API integration. Amobee has integrated Pinterest advertising into its technology, for leading brands to create manage, scale and optimize their campaigns across Pinterest. Already a Facebook Marketing Partner and Twitter Official Partner, Amobee joins an exclusive group of companies with API level access to Facebook, Twitter and Pinterest.

The Pinterest Marketing Developer Partners program enables technology partners to build tools and services to help marketers reach audiences to scale their presence on Pinterest and create a richer experience for consumers.

"Pinterest presents an enormous opportunity for brands to reach consumers, shoppers and influencers in an intent-driven, personal environment," said Kim Reed Perell, President of Amobee. "Pinterest is a space for discovery -- in a highly shareable, savable, searchable, and organize-able platform. Working seamlessly with Pinterest's existing capabilities, Amobee Brand Intelligence empowers marketers to develop and deliver relevant content that enhances the consumer discovery experience while increasing brand awareness, engagement opportunities and purchases."

The core of Amobee's digital marketing platform is Amobee Brand Intelligence technology, which analyzes more than 60 billion digital content engagements daily across the Web, including mobile and video.

Amobee Brand Intelligence enables brands to have a deeper understanding of real-time and historical consumer sentiment, cross channel media behaviors, brand and product associations, trends and competitive insights to inform their branded content development strategy and real time media activation.

Amobee is a global marketing technology company that provides data driven cross channel digital advertising solutions for agencies, brands and publishers. We serve key marketing channels -- display, video, email and social -- on all devices from a unified technology platform. Amobee is also a Pinterest Marketing Developer Partner, Twitter Official Partner and Facebook Marketing Partner. Our patented Brand Intelligence technology allows marketers to gain a deeper understanding of consumer trends and passion points through analysis of real-time and historical content consumption and sentiment from across the digital ecosystem. The insights from Amobee Brand Intelligence inform our clients' marketing strategies and real time media activation across all channels and devices to generate unparalleled ROI. Amobee is wholly owned by Singtel, one of the largest telecommunications companies in Asia, with over 550 million mobile subscribers. Amobee operates across North America, Europe, Middle East, Asia, and Australia.