July 08, 2008 11:08 ET

Pioneer Behavioral Health Appoints Peter J. Whalen as National Marketing Director

PEABODY, MA--(Marketwire - July 8, 2008) - PHC, Inc. (AMEX: PHC), d.b.a. Pioneer Behavioral Health, a leading provider of inpatient and outpatient behavioral health services and pharmaceutical research, hired Peter J. Whalen, former national marketing director for Concorde, Inc., as PHC's national marketing director, effective July 7.

Whalen will oversee the company's national marketing activities and will report to PHC Senior Vice President Robert H. Boswell. "Peter has a wealth of experience that greatly enhances our executive team," said Boswell. "His extensive background in managed care facilities will play an important role as we pursue our aggressive growth and expansion strategy."

Whalen brings to PHC 25 years of experience and achievement in the health care field, particularly with managed health care systems. Most recently, Whalen was responsible for all sales and marketing activities, product development and account management as national marketing director for Concorde. Previously at Behavioral Health Management, he was responsible for developing, implementing, marketing, and selling the company's mental health carve-out products to Aetna's Group Health clients. He was also charged with provider network development in concert with Aetna Health Plans, VHA Regional Health Care Systems, VHA Hospitals and affiliated mental health providers.

"I'm excited to join the PHC team and be a part of this dynamic organization," said Whalen. "I see tremendous opportunities for growing the company's managed care business, especially in an industry experiencing record expansion."

The company currently has 21 treatment centers across four states, including the recently opened Seven Hills Behavioral Institute near Las Vegas, Nevada, which represents the beginning of a new regional expansion.

About Pioneer Behavioral Health

Pioneer Behavioral Health operates companies that provide inpatient and outpatient behavioral health care services, clinical research and Internet and telephonic-based referral services. The companies contract with national insurance companies, government payors, and major transportation and gaming companies, among others, to provide such services. For more information, visit

Contact Information

  • Company Contact:
    Bruce A. Shear
    President and CEO
    PHC, Inc.
    Tel 978.536.2777

    Investor Contact:
    Liolios Group, Inc.
    Scott Kitcher
    Ron Both
    Tel 949.574.3860
    Email Contact