SAN FRANCISCO, CA--(Marketwired - Jan 18, 2016) - VMob, an intelligent cloud-based personalization platform built specifically for retailers and QSRs, today announced details of the strong momentum built throughout 2015, positioning it for continued success in 2016. Among the highlights of VMob's 2015 performance include attracting the business of numerous high-profile retail brands and QSRs, the expansion of its product functionality, key additions to its leadership team and growing recognition among the industry.
"VMob was founded with a mission to help brands leverage the latest advancements in mobile technology to build loyalty with customers, improve the in-store experience, increase in-person sales, encourage return visits and, ultimately, drive revenue," said Scott Bradley, CEO and founder of VMob. "In just a few short years, we have grown from a pioneering startup into an industry leader transforming how retailers and QSRs connect with customers in a modern, always-on world. Overall, 2015 was a tremendous year for us, growing by every measure and introducing new innovations as we further define the role of personalized mobile marketing in the consumer experience."
Growth and Expansion in North America
The VMob platform provides retailers and QSRs with real-time data and tools to personalize the in-store customers' experiences and increase value throughout the customer lifecycle. As global brands strive to leverage mobile marketing to reach their audiences in new ways and deliver a memorable customer experience, VMob has become the provider of choice for some of the largest global consumer brands. Throughout 2015, VMob welcomed many large-scale, high-profile clients seeking a new approach to engage with customers. These include 7-Eleven, IKEA and several new McDonald's markets as an extension of VMob's existing global agreement with the restaurant chain.
As VMob continues to deliver its cutting-edge solutions to new markets around the globe, the company has significantly expanded its presence in North America. VMob's San Francisco office puts the organization near the heart of Silicon Valley and alongside other innovators in the technology sector. To further solidify its commitment to expanding in the North American market, CEO Scott Bradley has relocated from New Zealand to ensure higher visibility for VMob's market-leading solutions.
Additions to Leadership Team
To help steer VMob's rapid growth trajectory, the company added several key appointments to its leadership team, including the appointment of Jen Millard as an advisor to the board. Millard has more than 20 years of experience advising consumer, retail and investment executives with strategic plans, business execution initiatives and innovations. She is focused on retail innovation that spans the connections of consumers to retail brands as well as payments, advertising technology, big data and analytics. VMob also welcomed acclaimed business leader Sharon Hunter, and Tim Cook, managing director of VMob investor Collins Asset Management Limited, to its board of directors, to provide further guidance as the company scales.
New Product Functionality
Essential to VMob's success is its ability to deliver in-depth insights and robust data into the customer lifecycle, enabling retailers and QSRs to continually improve how they connect with customers. The company made it easier than ever to access and understand this data by offering its personalized marketing analytics on Microsoft Power BI, a cloud-based business analytics service offering a single view of the most critical business data. With pre-built integration via Power BI, users can more easily access VMob's sophisticated social profiling, geo-location and transaction history to understand their customers in real time via a single, interactive dashboard for all customer data.
Industry Recognition
Throughout 2015, VMob participated in several high-profile events, sharing its thought leadership in mobile marketing with a wide audience. Among the highlights, Bradley was featured in the keynote presentation at Microsoft WPC 2015. During his segment, Bradley shared how VMob leverages Microsoft products like Azure and Power BI to drive success for one of its largest global QSR clients, using mobile customer engagement to increase revenue by millions. At this event, VMob was named a 2015 Microsoft Partner of the Year for the Cloud Platform: Application Innovation category, recognizing its delivery of exemplary solutions built upon Microsoft technologies.
In addition, VMob's CTO, David Inggs, has shared the company's success stories at numerous events including Microsoft AzureCon 2015, the Internet Marketing Association's IMPACT15 event and the Mobile Marketing Association's SM2 Innovation Summit. VMob also received top honors at the I-COM Global Forum for Marketing Data and Measurement awards for the second consecutive year, receiving the Supreme Data Venture Challenge Award, as well as winning the mobile category in the Data Venture Challenge and Data Creativity awards.
Preparing for 2016
"Today's consumers are never far from a mobile device, providing retailers and QSRs with almost unlimited potential to engage and connect with them in entirely new ways," said Bradley. "With the new year approaching, we plan to introduce new efficiencies for how brick-and-mortar stores can leverage mobile marketing to drive business and build greater loyalty. The opportunity in front of us is enormous; VMob is well positioned for continued growth in 2016 as we bring our cloud-based personalization platform to new markets around the globe."
About VMob
VMob is the developer of the world's first comprehensive in-store personalized marketing solution that increases sales, fosters customer loyalty and provides crucial business insights through sophisticated analytics. Selected by prominent global brands including McDonald's, 7-Eleven, Exxon, Anheuser Busch and IKEA, VMob aggregates the distinct point-in-time customer data that enable organizations to drive and convert in-store visits to in-store sales. Visit www.vmob.com for further information.