Pioneering Technology Corp.

Pioneering Technology Corp.
Parsons ADL Inc.

Parsons ADL Inc.

May 06, 2008 07:00 ET

Pioneering Technology Partners With Parsons ADL Inc. One of Canada's Leading Home Health Care Distributors

Pioneering now has access to over 1,000 distributors, dealers and retail outlets across North America

MISSISSAUGA, ONTARIO--(Marketwire - May 6, 2008) - Pioneering Technology Inc. of Mississauga, Ontario (TSX VENTURE:PIO), ("Pioneering") announced today that Parsons ADL Inc. ("Parsons"), an industry leader in the home health care market will now make the Safe-T-element® technology available to its distributor, dealer and retail partners throughout North America. Parsons will feature the product in its 2008 catalogue due to be released this week.

According to Caregiver Omnimedia the Canadian Home Health Care consumer segment spends $27 billion per year, $1.3 billion of which is spent on home modification. This market is growing at a rate of 10-15% annually. This consumer segment otherwise known as "Family Caregivers" consists of 1 in 4 Canadian adults many of whom care for their aging parents. Research conducted by the Home Safety Council shows that fire is the third leading cause of home injury and related death and older adults are twice as likely to suffer injuries or lose their lives in fires than the overall population. Cooking fires are the number one cause of fire injuries among older adults and one of the leading reasons why seniors are institutionalized.

Parsons, an industry leader in the Home Health Care market, has been designing, manufacturing and distributing home health care products for over 25 years and has a growing network of approximately 1,000 dealers, distributors and retail outlets across Canada and the United States. Their end customers include both private individuals and multi-residential (primarily seniors/assisted living) facilities. The majority of Parsons' unique products focus on the elderly with an emphasis on improving quality of life, helping them live independently longer and giving their families and caregivers peace of mind. Parsons have strict quality control guidelines and their partner network includes full installation and service capabilities.

Parsons' CEO Peter Shmagola said, "Pioneering's Safe-T-element® cooking system is a perfect example of the unique type of product that we look for to help exceed the needs of our growing customer base. The minute I saw the product I knew we had to have it. We look forward to working closely with both Pioneering and our partner network to make this product a huge success."

Pioneering CEO Kevin Callahan said, "This product is extremely relevant to seniors and the home health care market represents a big opportunity. We are consistently contacted by private individuals who want to purchase the product for their aging parents. This partnership gives us access to some of the biggest health care distributors and retailers in the country who have installation and service programs, meaning this product is now accessible to this customer base. This is a product that enables seniors to age at home longer with dignity."

About Parsons ADL Inc.

Parsons ADL Inc. is a supplier of quality, innovative, competitively priced home health care products. As an industry leader in the Home Health Care market Parsons has been manufacturing and distributing home health care products for over 25 years and have a growing network of approximately 1,000 dealers, distributors and retail outlets across Canada and the United States.

About Pioneering Technology Inc. & the Safe-T-element® (STE) cooking system

Pioneering is an "Energy Smart" product innovation company based in Mississauga, Ontario, that engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. The patented Safe-T-element® cooking system was engineered to help prevent stove top cooking fires, the number one cause of fire in North America and to reduce the amount of electricity required to cook. The product is available as a retrofit for electric coiled stove tops and pre-installed on new stoves. For more information visit: or

This news release contains certain forward-looking statements that reflect the current views and/or expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange Inc. has neither approved nor disapproved the contents of this press release.

Contact Information

  • Pioneering Technology Inc.
    Kevin R. Callahan
    President and CEO
    (905) 712-2061 ext. 222