Pioneering Technology Corp.

Pioneering Technology Corp.

August 20, 2007 07:45 ET

Pioneering's Safe-T-element™ Adopted by United States Navy

U.S. Navy Base in Sasebo, Japan awards government contract to Pioneering to supply Safe-T-element™ cooking systems for their family housing units

MISSISSAUGA, ONTARIO--(Marketwire - Aug. 20, 2007) - Pioneering Technology Inc. of Mississauga, Ontario (TSX VENTURE:PIO)("Pioneering") announced today the sale of 546 Safe-T-element™ cooking systems to a large U.S. Navy Base in Sasebo, Japan. The order is worth approximately US $100,000.

This is Pioneering's first major sale into the military channel since introducing Safe-T-element™ to the US military at the Professional Housing Management Association's (PHMA) conference earlier this year. Pioneering is now a member of the PHMA, an association that is committed to providing safe, quality housing for military personnel and their families. Cooking related fires are a serious problem on military bases world-wide and Safe-T-element™ is a proven product that helps prevent these fires from starting in the first place.

Through its membership in PHMA and targeted work with the military's acquisition and procurement department, Pioneering has opened up a meaningful new market segment. The sale is significant for the Company as Pioneering is now recognized by the US military as an approved supplier and is able to extend its Safe-T-element™ product into Navy, Army, Air Force and Marine housing facilities globally. The U.S. Department of Defense currently houses about 10 percent of its families on-base, owning and operating about 134,000 housing units worldwide.

Pioneering CEO Kevin Callahan noted that, "Cooking related fires do not discriminate, they happen everywhere. We are proud of having been given the opportunity to contribute to helping the US military protect their own from the dangers of stovetop cooking fires while also reducing the amount of electricity required to cook.

"As a Company, we are pleased with achieving our objective of bringing this product to the US Government's military housing channel. This is just the beginning. We are currently in discussions with distributors who are already entrenched in this government channel to help accelerate Safe-T-element's expansion."

About Pioneering Technology Inc.

Pioneering is an "Energy Smart" product innovation company based in Mississauga, Ontario, that creates platform and derivative technologies that manage, control and transform heat into useful forms of energy. Pioneering engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. For more information visit: or

This news release contains certain forward-looking statements that reflect the current views and/or expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange Inc. has neither approved nor disapproved the contents of this press release.

Contact Information

  • Pioneering Technology Inc.
    Kevin R. Callahan
    President and CEO
    (905) 712-2061 ext. 222
    Pioneering Technology Inc.
    David G. Speck
    Investor Relations
    (416) 368-8464