SOURCE: Pipeline Software Inc.

November 20, 2007 08:00 ET

Pipeline Software CEO Appointed as Chairman of AeA Orange County

Considered by the National Technology Industry as a Representative of the Innovation Economy, Pipeline Software's Charlie Sundling Is a Serial Driver of Change and Energy Who Is Eyeing Ways to Lead the 150-Member AeA Orange County During a Pivotal Time for the Vibrant High-Tech Community

SANTA ANA, CA--(Marketwire - November 20, 2007) - Pipeline Software Inc., the SAP Integration Experts™, today announced that its Chief Executive Officer Charlie Sundling has been appointed as chair of AeA Orange County. In this role, Sundling will lead the executive committee in providing operational oversight of all council initiatives and events. In addition, Sundling will act as the primary council representative to the AeA's national board of directors. With 18 regional councils, Washington D.C.-based AeA, formerly known as the American Electronics Association, is the nation's largest trade association representing all segments of the high-tech industry.

"I look forward to working with Charlie because he understands the value of industry advocacy and business networking," said Don Hicks, executive director of the 150-member AeA Orange County. "He has the experience and passion needed to push our initiatives forward. Our members are both confident and excited about Charlie taking on this vital position."

Sundling served last year as the council's vice chair under Peter Craig, chairman of Valicore Technologies, and aims to build upon the many innovations and growth initiatives Craig launched during his term as chair.

"Charlie chairs AeA Orange County at a pivotal time: The U.S. high-tech industry is facing considerable economic challenges as well as fierce international competition, and we're approaching one of the most important elections of our time," Craig said. "I am confident Charlie will be a strong leader with the ability to accelerate the council's initiatives and deliver immediate tangible benefits to our members. He is committed to finding ways to increase our business and political influence exponentially."

"We witnessed a revitalization of this council under Peter's stewardship," Sundling said. "We saw corporate membership rise and increased individual attendance at events. Over the next year, AeA Orange County will continue to bolster membership value by serving as the voice of the local tech community. With increased public awareness campaigns, political lobbying and stimulating events planned, industry and political leaders consider AeA Orange County as a vital component of the vibrant high-tech community."

The incoming chair brings to the council two decades of experience in enterprise software technology, business development and executive management. Sundling founded Pipeline Software in 1997 and has led the company through more than 30 quarters of profitability and three successful acquisitions while pioneering new technologies and expanding market reach. Before founding Pipeline Software, Sundling worked with a variety of leading global companies to provide guidance on enterprise systems and strategies throughout the United States, Canada, Europe and Asia-Pacific.

About Pipeline Software Inc.

Pipeline Software Inc., the SAP Integration Experts, provides companies with a better way to connect their non-SAP applications with SAP. Focused exclusively on SAP connectivity and cross-system integration, Pipeline Software offers a suite of software tools, products and services that make it quicker, easier and more effective for customers to integrate their non-SAP applications with SAP. More than 200 global and midsize corporations rely on Pipeline Software to reduce the risk and increase the performance of their mission-critical integrations. Learn more at

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