SOURCE: Pipeno, Inc.

Pipeno, Inc.

September 08, 2010 13:08 ET

Pipeno Offers Online Publishers an Opportunity to Create a Market Out of Their Niche

Pipeno Launches a Free Version of Their Premium Publishing Platform

NEW YORK, NY--(Marketwire - September 8, 2010) -  Pipeno, a Software-as-a-Service (SaaS) platform, offers over a dozen ways for those who publish content online to earn an income and is launching a free version of its product on September 7, 2010.

Pipeno conducted extensive research to understand the reasons why thousands of talented writers around the world were not launching their own web sites to publish their content. They discovered that 64% of these writers found existing technologies difficult to use, and 72% of them did not see a clear path to earning substantial income from audiences on the Internet. For these individuals, the world of online publishing and blogging is a confusing combination of HTML, CSS, and other types of customized coding on one end of the spectrum, and platforms with plug-ins on the other end. All of these require some degree of technical knowledge to install and use successfully. Simply adding a "Share" button to one's page or placing ads on their own site requires the services of a computer programmer. Pipeno has simplified online publishing for those looking to start their own blog or niche community and have not already done so, or for those looking for a platform that is easier to use and earns them more income than the one they use today.

"Our users tell us that Pipeno's built in monetization options and intuitive dashboard are unique features," says Chiranjeev Bordoloi, CEO, Pipeno. "The challenges of building communities around quality content and facilitating commerce within those communities, is an extremely daunting challenge for people who don't have a lot of resources to invest. Pipeno alleviates all of these issues by providing, what we have found in our research, an unprecedented combination of very easy to use features in one platform."

Pipeno has built in features that most people would pay to have designers and developers add to their websites. Novice publishers can use the power of more than one hundred features that help them make the most out of their content and the niche communities online that are drawn to them. A customizable marketplace, community forums for reader-publisher interaction, virtual gifts to show appreciation, integration with all major social networks are just a few of their nifty features.

Pipeno adds a community building facet in the world of social media communication for online publishers, authors, website owners or professional bloggers. Top-down communication is no longer considered productive and the aspect of community continues to prove itself as a pivotal element to any online operation. When working and navigating within a setting that nurtures niche communities, there exists the ability for genuine human-to-human connections to develop.

For more information about Pipeno or to find out how to start your own site visit www.pipeno.com/Pricing, follow us on Twitter, or visit our Pipeno Fan Page on Facebook.

Pipeno Inc.
33 W 19th Street 4th Floor
New York, NY 10011
Phone: 646-619-1335 Ext.3221
www.pipeno.com

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