November 18, 2011 02:00 ET

Pippa Sparks Surge in Sales of Bum-Boosting Pants

Debenhams have Found a Recent Surge in Sales of Padded Pants is Due to Women Suffering Bum Envy All Thanks to Pippa Middleton and Her Shapely Backside.

LONDON, UNITED KINGDOM--(Marketwire - Nov. 18, 2011) - Padded pants, which boost your backside, are flying off the shelves – thanks to Pippa Middleton.

Sales have gone berserk because so many women are suffering from Bum Envy – a strong desire to look like Pippa from behind, says fashion store Debenhams.

It's a major departure from previous fashion trends which have demanded that all women look pencil thin and use shapewear pants to smooth bumps and minimise curves.

Said Debenhams spokeswoman Michelle Dowdall: "Slim women are looking for a helping-hand to put curves in all of the right places.

"When the bottom has dropped out of their world, they're turning to bum-boosting pants for the answer."

The special lingerie, called Invisible Shaping Bum Boosters, are made from innovative shapewear material called polyamide elastane.

Discreet, cheek-enhancing structures built into the back of the lining give extra bulk and curvature, turning a flat bottom into rear of the year.

Control panels at the front also flatten the tummy to emphasise the effect, while invisible seams remove all outlines of the garment when worn underneath clothes.

The result is an extra TWO INCH increase on vital statistics, as well as an extra 15 degree increase in overall curvature to the rear.

Said Debenhams Michelle Dowdall: "Widely publicised photographs of Pippa's shapely behind have made Bum Envy a part of everyday conversation for women all over the UK. She has set the standard for how a perfect rear should appear.

"Buying a pair of padded pants gives instant results compared to hours and hours of working hard in the gym – and cost a lot less too.

"It's a look we've seen on Hollywood celebs such as Kim Kardashian and Jennifier Lopez, but since Pippa has moved into the media spotlight, she has propelled the desire for more junk in the trunk to new heights!"

About Debenhams:

Debenhams is the second largest department store chain in the UK with a strong presence in key product categories including women's clothing, men's clothing, childrenswear, furniture and health and beauty. Debenhams operates 167 stores in the UK and Republic of Ireland. Debenhams also has 61 international franchise stores in 24 countries and six Magasin stores in Denmark.

Designers at Debenhams include Preen, Jonathan Saunders, Jonathan Kelsey, Roksanda Ilincic, Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Eric Van Peterson and Matthew Williamson.

Contact Information

  • PR Contact:
    Press Office
    33 Wigmore Street, London, W1U 1QX
    08445 616161