SOURCE: Lewis PR

LEWIS PR

September 16, 2015 08:00 ET

Piston Rolls Out Domo Analytics for Clients

SAN DIEGO, CA--(Marketwired - Sep 16, 2015) - Piston, an award-winning, full-service digital agency, announced today that it is rolling out Domo to its wide-ranging roster of clients.

"It is our obligation as a digital agency to obsessively explore new marketing technology and, more importantly, leverage those innovations that will undoubtedly drive our clients' businesses forward," said John Hartman, president of Piston.

Domo is a leading-edge business management platform that aggregates and mines information from disparate tracking sources and displays it how and when a user needs it regardless of his or her business role. It provides streamlined business intelligence dashboards from several marketing channels to provide a 360-view of business performance. For example, a client-side CEO can access campaign performance by channel, while an agency-side analytics manager can identify successful initiatives and manage budgets in real-time.

"Marketers today have access to a staggering number of business intelligence tools, but are being inundated with fragmented data and reports as a result. Simply put, it's confusing, tiresome and ultimately unhelpful," John continued. "By implementing Domo analytics, our clients, regardless of industry, will receive an unparalleled level of efficiency and clarity within their campaigns' data. Our team can glean actionable insights that answer critical business questions and increase their ROI within a consolidated view."

About Piston

Piston, a LEWIS company, is an award-winning, full-service digital agency located in San Diego. Piston creates successful communications between brands and customers based on a deep understanding of commerce, culture and technology. By connecting these three concepts, Piston builds and tracks brand relationships that span all media, channels and marketing capabilities. Piston is the winner of the 2014 iMedia Small Agency of the Year Award, the 2014 and 2015 San Diego American Advertising Federation Best of Show award, six National American Advertising Federation awards and is included on the Inc. 5000 Fastest Growing Companies List. For more, visit http://www.pistonagency.com.