SAN DIEGO, CA--(Marketwired - Oct 12, 2015) - Piston, an award-winning, full-service digital agency, received the 2015 Landy Award for "Best Integration of Search into Cross-Channel Marketing Campaign."
Piston, part of global communications firm LEWIS PR, competed with more than 100 entries across a dozen categories covering SEO, SEM, enterprise and small business search-marketing campaigns. "This is a great win," said John Hartman, president of Piston. "It's an honor to be recognized among so many talented agencies from around the world."
Piston's innovative campaign in support of mophie's Superbowl commercial integrated PPC, SEO, display and social to capture excitement and drive product purchases. The campaign successfully drove both scale and efficiency, meeting a key business goal. The campaign leveraged insights and expertise Piston developed over the past ten years in digital marketing around the full consumer decision journey.
The Landy Awards are presented by Search Engine Land, a leading daily publication that reports on all aspects of the search marketing industry. All profits from entry fees, awards sponsorships and event tickets will be given to BeTheMatch.org and Code.org. Danny Sullivan, Search Engine Land's founding editor, announced during the ceremony that this year's donation will amount to $25,000.
About Piston
Piston, a LEWIS PR company, is an award-winning, full-service digital agency located in San Diego. Piston creates successful communications between brands and customers based on a deep understanding of commerce, culture and technology. By connecting these three concepts, Piston builds and tracks brand relationships that span all media, channels and marketing capabilities. Piston is the winner of the 2014 iMedia Small Agency of the Year Award, 2014 & 2015 San Diego Advertising Association Best of Show Award, six National American Advertising Federation Awards and on the Inc. 5000 Fastest Growing Companies List. For more information, visit http://www.pistonagency.com.