Piston Wins San Diego Chargers Integrated Campaign

SAN DIEGO, CA--(Marketwired - Mar 23, 2015) -  The San Diego Chargers have awarded full-service digital agency, Piston, creative responsibilities following a competitive review. This is the first major news from Piston since announcing its acquisition by LEWIS PR.

The creative campaign will touch all aspects of the Chargers organization -- from broadcast to ticketing materials. The fully integrated campaign from Piston will kick off over the next few months; during football pre-season.

"We met a number of talented agencies but Piston brought unique ideas and style to the table that stood out above the rest," noted Nicoletta Ruhl, Director of Digital Media for the San Diego Chargers. "Their concepts for our campaign told a story about our team's history; a soulful story rooted in honesty and passion. That, coupled with their dynamic imagery, connected with us in a way that we feel will evoke an emotional connection with our fans."

A charter member of the American Football League since 1960, The San Diego Chargers have the distinction of being the only NFL team based in Southern California.

Like the Chargers, Piston is based in San Diego and has a presence that extends well beyond the market. Selected as iMedia Connection's 2014 Small Agency of the Year, Piston's innovative work for clients such as Cars.com, Intuit and Yakult is recognized throughout the industry.

"We are pumped to be working with our hometown's iconic brand, the San Diego Chargers. And we eagerly anticipate the kick off of the pre-season and regular season," said John Hartman, president of Piston, a LEWIS PR company.

Specific details of the Chargers 2015/2016 campaign and the overall relationship terms are not being disclosed.

About San Diego Chargers

The San Diego Chargers are a professional American football team based in San Diego, California. They have been members of the West division of the American Football Conference (AFC) in the National Football League (NFL) since 1970. The club began to play in 1960 as a charter member of the American Football League, and spent its first season in Los Angeles, California before moving to San Diego in 1961.[2] The Chargers play their home games at Qualcomm Stadium. The Chargers continue to be the only NFL team based in Southern California, with no teams in Los Angeles since 1994.

About Piston

Piston is a full-service digital agency located in San Diego and New York that recently became part of global communications firm, LEWIS PR. Piston creates successful communications between brands and customers based on a deeper understanding of commerce, culture and technology. By connecting these three concepts, Piston builds and tracks brand relationships that span all media, channels and marketing capabilities. The agency's work has been recognized by, among others, the ADDYs and the Pixie Awards. In 2014, Piston was named iMedia's Small Agency of the Year and was a finalist in Advertising Age's BtoB Best Awards.

www.pistonagency.com