SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

November 06, 2009 18:55 ET

Pitching Freelancers for Maximum Press: How PR Can Win Major Coverage via Contributors and Stringers Despite Newsroom Layoffs

Bulldog Reporter's PR University Presents a New "Meet the Editors" Audio Conference: Thursday, November 19, 2009

OAKLAND, CA--(Marketwire - November 6, 2009) - PR professionals who want to pierce the mystery of freelance journalists and use these independent writers to dramatically increase their media coverage will find answers at a new PR University audio conference titled: "Pitching Freelancers for Maximum Press: How PR Can Win Major Coverage via Contributors and Stringers Despite Newsroom Layoffs."

This exclusive PR University audio conference takes place on Thursday, November 19th, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT). The panel consists of:

Eileen Gunn, Contributor,, The Wall Street Journal, The New York Times, US News & World Report, Worth, Smart Money, Best Life, Business 2.0, Working Mother, Self, Glamour, Parents, New York Post; Author, "Your Career Is an Extreme Sport"

Christopher Elliott, Host, "What You Get for the Money: Vacations," Fine Living Network; Reader Advocate, National Geographic Traveler; Columnist,

Catherine Winters, Contributor, Prevention, Ladies' Home Journal, MediZine, Health Monitor, Health

Helen Kaiao Chang, Contributor, San Diego News Network,,, Time, BusinessWeek, SanDiego Business Journal

Christine Tatum, Contributor, Chicago Tribune, Denver Post, News & Record (Greensboro, N.C.)

This 90-minute conference will help PR professionals how to find, target and build relationships with the nation's most successful freelancers. Long considered the "back door" to front page coverage, the best freelancers enjoy extensive networks of top press contacts -- including those you've given up as lost causes or "tough hits." What's more, these trusted contributors know exactly what the widest-reaching outlets want, and how to craft pitches that work. That's because their daily bread depends on getting the nod from editorial gatekeepers who usually wouldn't give a PR pitch a second look. Learn the secrets of their success by joining this exclusive panel of top freelancers -- many with brand-name bylines. They'll share how they craft winning pitch letters, how to make the jump into their Rolodexes -- and how best to work with them and their freelance colleagues across the country so PR professionals can finally win the ink they, their client, product or service deserve. Here's what they will learn:

--  New Opportunities: How top magazines, dailies, websites and even
    broadcast media are adjusting to new economic realties and newsroom
    pressures -- plus how these changes open the doors to PR resources,
    pitches and input

--  Editorial Hot Buttons in 2010: The topics, trends and stories these
    top freelancers are looking to cover now and in the months ahead --
    plus how to hook ideas to each

--  Perfect Pitch Letters: Formats, phrases and pegs freelancers use to
    hook editors in queries -- and how to provide the same elements to help
    make the sell

--  Freelance Directories, Tools & Resources: How and where (think SPJ,
    HARO, ProfNet, MediaBistro) to find the most credible and widely used
    freelancers, stringers and contributors

--  Targeting Essentials: How leading freelancers differ in expertise,
    media type and approach -- and how to customize pitches to each

--  Beyond Media Directories: Blogs, Twitter, Facebook, LinkedIn -- new
    media tools to help track down and research contributors who can take
    stories nationwide

--  Editorial Hot Buttons: What angles and story pegs best entice

--  Trend Spotting Tips: Which stories and trends freelance-friendly
    outlets will be covering in the months ahead

--  Back doors to coverage, including tips for providing print-ready art
    and techniques for offering exclusives and negotiating embargoes

--  How the best PR pros have gained the ear -- and trust -- of these
    editorial journeymen and women -- and how PR Professionals can build
    long-term relationships with them

For more details go to conference home page.

Download PDF brochure

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Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenters at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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