SOURCE: Bulldog Reporter

Bulldog Reporter

June 10, 2009 13:17 ET

Pitching In-Flight Magazines: New Bulldog Reporter Conference Reveals How to Reach Millions of Affluent Customers With Business and Lifestyle Ideas

Hemispheres, SkyWest Magazine and American Way Share Secrets on the Hottest Topics and Pitching Hooks That Win High-Visibility Ink -- Audio Conference, Thursday, June 18, 2009

OAKLAND, CA--(Marketwire - June 10, 2009) - PR and marketing professionals who want learn how to reach affluent readers of top in-flight magazines with their stories about destinations, food, hospitality, business and professional services, books, celebrities, electronic gadgets or health products will discover practical strategies at a new audio conference. Bulldog Reporter's PR University: "Pitching In-Flight Magazines in the New Economy: How to Reach Millions of Affluent Customers with Business and Lifestyle Ideas." Attendees will come away with valuable insights on what cautious consumers and the value-seeking fliers want now in in-flight media.

This exclusive dial-in PR University audio conference takes place on Thursday, June 18th at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT) with three of the nation's leading in-flights editors:

-- Aaron Gell, Editor in Chief, Hemispheres (circ. 385,000)

-- Colleen Birch Maile, Editor in Chief, SkyWest Magazine (circ. 122,000)

-- Chris Wessling, Senior Editor, American Way (circ. 348,754)

This 90-minute interactive call will give public relations professionals practical tips on what in-flights will be covering in the months ahead as the economy stabilizes -- and the hottest ideas, facts and story angles to pitch now. It will also address a behind-the-scenes look into the very best PR practices and pitching techniques that will boost coverage in this sector's glossiest pages. Here are some of the specific, applicable techniques attendees will cover in this audio conference:

--  Why in-flights still matter -- their astounding reach and audience
    demographics, plus how each title has updated its design, content and Web
    presences to be more relevant
--  The Hit List: The leading in-flight magazines and who to contact at
    each
--  Targeting Essentials: How each of these wide-reaching media outlets
    differs in its approach -- and audience -- and how should you customize
    your pitch to each
--  Best Targets: Front-of-the-book pages to calendars of events -- the
    editorial sections most receptive to PR input
--  Blogs and New Media Opportunities: Which in-flights have online news
    sites -- and how to provide multimedia likely to score digital ink
--  How to structure press materials for optimal impact and readability
    

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions about their programs and challenges at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute web conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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