SOURCE: Bulldog Reporter's PR University

October 07, 2010 14:41 ET

Pitching Mommy Bloggers: Top Women Online Influencers Reveal Best PR Pitches and Strategies to Drive 42 Million Consumers to Your Product or Service

Bulldog Reporter's PR University Presents a New 90-Minute Audio Conference

OAKLAND, CA--(Marketwire - October 7, 2010) - PR pros looking to reach and engage women around their product or service need to attend this 90-minute audio conference titled: "Pitching Mommy Bloggers: Top Women Online Influencers Reveal Best PR Pitches and Strategies to Drive 42 Million Consumers to Your Product or Service."

In just 90 information-packed minutes PR pros will learn how to reach and engage with this huge audience of moms and get the answers to following questions: What are the rules of pitching mommy bloggers? How do PR pros know which blogs are best for them or their client? How do they build long-term relationships with these online influencers? How has the "momosphere" changed in light of the economy and new consumer hot buttons? How are major brands interacting successfully with moms online -- and what best practices PR pros emulate? Can they tap the new Twitter or other social media channels to become part of the online conversation with mommy bloggers? Join Bulldog Reporter's PR University and our panel of top mommy bloggers and expert Stephanie Azzarone with Child's Play Communications for the answers to these and other critical questions designed to break down today's best blog-pitching practices so they can learn the latest trends, topics, issues and communications strategies that work to reach and influence this coveted, market.

This exclusive PR University audio conference takes place on Thursday, October 14, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).


Here's what PR pros will take away from this event:

  • Why Mommy Blogs: The incredible growth, reach and influence of the momosphere -- and why this influential online demographic must be a part of every media relations program today

  • Hot Topics: Family, safety, children, economic pressures in recessions and recoveries -- the concepts, trends, products, services and influencers that appeal most to the "mom market" -- and how to incorporate them into their pitches and programs

  • What Motivates Mommy Bloggers: Key insights into the mindset fueling the momosphere -- and how to use that knowledge to protect and promote their brand or product

  • Targeting Essentials: How each of our mommy bloggers view their editorial missions, the stories they blog about and how to make sure their ideas match their pitch preferences

  • Monitoring Mommy Blogs: Best ways to find, monitor and analyze online influencers in their particular market... and what to do with them once they're on their radar

  • The Truth about Twitter and Twit Pitches: Top micro-blogging tools, including the recently updated Twitter, and how mommy bloggers are using them -- plus how PR can (and can't) join the conversation

  • New rules for crafting irresistible mommy blog pitches -- the story elements and exclusive pegs that resonate with these bloggers and how to use them to generate wide coverage

  • Multimedia to Pitch Now: Online video, multimedia, podcasts -- the new media assets that mommy bloggers say sweeten the pitch and boost their chances of getting posted

  • Why social media networks rule when it comes to reaching the mommy market -- plus ten "rules" to follow when engaging with moms online

  • Case studies of major brands who have built strong networks and credibility with women online -- plus lessons for others from each

  • PR Faux Pas to Avoid: Traditional PR practices that earn negative coverage from bloggers -- and how to avoid these common mistakes

  • How the best PR pros have gained the ear -- and trust -- of key mommy bloggers and how they, too, can build relationships with top online journalists covering the mommy market

  • How to participate in online conversations about their product, service or company without alienating or inflaming the momosphere

  • How to add mommy blogs outreach to traditional media plans -- plus quick and easy tips for launching or improving their own blog

  • What's Next: How mobile marketing and tools like Foursquare are transforming the way this market interacts with top brands -- and how they can take advantage of these developments today

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University audio conference costs just $199 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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