SOURCE: Bulldog Reporter

Bulldog Reporter

June 02, 2009 15:41 ET

Pitching News Magazines: New Bulldog Reporter Conference Reveals Best PR Practices and Hot Topics to Boost Pickup in Today's Changing Market

U.S. News & World Report, Fortune, Fast Company and Newsweek Share Inside Tips on How to Reach Millions -- Audio Conference, Thursday, June 11th, 2009

OAKLAND, CA--(Marketwire - June 2, 2009) - PR and marketing professionals who want to learn best pitching practices on how to successfully pitch newsweeklies and websites will discover practical strategies at a new audio conference from Bulldog Reporter's PR University: "Reaching Millions with News Magazines: Editors Advise on Best PR Practices and Hot Topics to Boost Pickup in Today's Changing Market." Attendees will come away with actionable information on the state of newsweeklies today -- plus how new media is changing coverage and providing exciting, overlooked PR opportunities.

This exclusive dial-in PR University audio conference takes place on Thursday, June 11th at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT) with four of the nation's top-tier media insiders:

-- Kevin Whitelaw, Deputy Editor, Nation & World, U.S. News & World Report (circ. 1,828,293)

-- Jeffrey O'Brien, Senior Editor, Fortune (circ. 859,803)

-- Danielle Sacks, Staff Writer, Fast Company (circ. 731,991)

-- David A. Kaplan, Contributing Editor, Newsweek (circ. 3,109,228)

This 90-minute interactive call will give public relations professionals valuable insights on what angles and story pegs best entice editorial gatekeepers at top weeklies in uncertain economic times -- and how to make sure your pitches include these critical hooks, angles and pegs. Here are some of the specific, applicable techniques attendees will cover in this audio conference:

--  Targeting Essentials: How each of these wide-reaching titles differs
    in approach -- and audience -- and how should you customize your pitch to
    each
--  How these outlets gather and publish news -- and how you can leverage
    that to get in sync with lead times and deadlines
--  Best Targets: Websites, feature wells, front-of-the book pages, blogs
    and even social media channels -- the editorial opportunities most
    receptive to PR input
--  How Web 2.0, blogs and social media -- like YouTube, Twitter and
    Facebook -- impact what and how traditional weeklies cover -- and how PR
    can reach them (and their audiences) directly using these same tools
--  Writing Checklist: How to structure press materials for optimal impact
    and readability
--  Pitching Faux Pas to Avoid: The words and phrases you must banish from
    your pitching repertoire immediately
    

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions about their programs and challenges at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute web conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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