SOURCE: Bulldog Reporter

Bulldog Reporter

August 26, 2009 19:59 ET

Pitching News Services and Wires: How to Get Your Hard News Heard and Seen Nationwide in the New Economy

Wire Service Editors Reveal What It Takes to Break Into National Wire Service Coverage: New Audio Conference, Thursday, September 10, 2009

OAKLAND, CA--(Marketwire - August 26, 2009) - Wire service coverage can make or break a product launch or news announcement, plain and simple. That's because wires are still the best way to reach the widest possible audience in the shortest amount of time -- despite blogs, social media, search and various Web 2.0 technologies changing the way the public consumes news. Learn what it takes to break into this wellspring of nationwide coverage straight from the largest wire services and news syndicates, which editorial hot buttons wire editors look for before a pitch or story is considered strong enough to reach national audiences, how social media influences wire coverage and which blogs reporters read most, which PR wire services the top wires preview and the best ways to craft compelling press releases that hard news reporters respect, read and turn to in crunch time.

This exclusive PR University audio conference takes place on Thursday, September 10th, at 1PM EDT (noon CDT, 11AM MDT, 10AM PDT). The panelists are:

-- Gabriella Stern, Senior Editor, Global News Coverage, Dow Jones Newswires

-- Kate Carlisle, Managing Editor/Washington, Los Angeles Times-Washington Post News Service

-- Mark Seibel, Managing Editor, Online, McClatchey-Tribune Media Services

This 90-minute audio conference will give public relations professionals actionable insights, tips and skills on how to break into national wire services. Here's what you will learn:

--  The Brave New World of Wires: How wires and syndicates work -- plus
    new developments, Web strategies and other shifts at key outlets like the
--  New Media Trends: How leading news services and syndicates are
    upgrading their sites to take advantage of social media -- and how you can
    target these emerging opportunities
--  Best and Worst Practices: Common blunders PR makes when working with
    wires -- plus easy pitching techniques you can use to reach hundreds of
    papers with one idea
--  Editorial Hot Buttons: Hot ideas, facts and story angles these
    breaking news insiders are keying off right now
--  Twitter pitching myths, realities and faux pas -- how wire service and
    syndicate scribes prefer to be pitched via new media tools and channels
--  Case Studies and Email Secrets: Headline-grabbing email pitches --
    plus the words, phrases and pegs they use to win ink

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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