SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

September 11, 2009 19:29 ET

Pitching Travel, Leisure & Hospitality in the New Economy: Top Media Share New Travel Trends, Editorial Hot Buttons and Best Pitching Practices

OAKLAND, CA--(Marketwire - September 11, 2009) - The economy hasn't been kind to the travel and leisure industry recently. While American consumers are seeking better deals and demanding greater value for their travel dollar -- editorial space for travel, leisure and hospitality stories, goods and services is tighter than ever before. Upshot: Competition for travel ink (digital or otherwise) has spiked -- even as market indicators pick up. The good news: PR pros can gain a real-world competitive advantage in just 90 short minutes by hearing firsthand from top travel editors exactly which travel hooks grab their attention, how to craft and deliver cover-worthy pitches... and what traits, elements and details the most successful and most widely covered PR campaigns for travel, hospitality and destinations share. Join Bulldog Reporter's PR University for a jump start to the market rebound, as we convene a rare and candid briefing with top editorial gatekeepers covering travel and tourism. They'll share the latest travel trends, tourism hot topics and timely pitching strategies PR pros can use to drive greater results for their client or company -- especially now, when every dollar counts more than ever. Whether pitching luxury cruises (yes, editors still need these stories) or budget travel, PR pros will want to take part in this panel discussion with some of America's leading travel journalists. Attendees will come away freshly energized and full of valuable insights into what editors are looking to cover -- and how they can be part of coverage that will reach millions and drive results over the coming year.

This exclusive PR University audio conference takes place on Friday, September 25th, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT). Hear and Speak with:

-- Chris Gray Faust, Travel Assignment Editor, USA Today (circ. 2,113,725); Editor, "Hotel Check-In," Publisher, "Chris Around The World"

-- Gina Hamadey, Senior Editor, Every Day with Rachael Ray (circ. 1,783,542)

-- Catharine Hamm, Travel Editor, Los Angeles Times (circ. 1,019,388)

-- Sheila Feldman Buckmaster, Editor at Large, National Geographic Traveler (circ. 734,858)

-- Larry Bleiberg, Senior Travel Editor, Coastal Living (circ. 661,245)

This 90-minute audio conference will give PR professionals actionable insights, tips and skills on how to win ink with travel, leisure and hospitality editorial gatekeepers. Here's what attendees will learn:

--  Travel Media Trends in the New Economy: The state of travel journalism
    as the economy stabilizes -- plus how new media is changing coverage and
    providing exciting (and often overlooked) PR opportunities
--  Targeting Essentials: How each of these outlets differs in approach
    and audience --  and how to customize your pitch to each
--  Social Media and Web Opportunities: How travel media is driving
    traffic and building community online -- and how communicators can become
    part of the conversations
--  Which travel and recreation blogs influence mainstream travel coverage
    -- and how to work with them to get your message out
--  Editorial Hot Buttons: What angles and story pegs best entice these
    editors -- and how to make sure your pitches include these irresistible
    hooks
--  And more...
    

View the online brochure

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Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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