SOURCE: SHIFT Communications

SHIFT Communications

October 01, 2010 07:44 ET

Pitney Bowes Business Insight Selects SHIFT Communications as PR and Social Media Agency of Record

Key Division of Pitney Bowes Taps SHIFT to Expand Exposure & Engage With Key Influencers

BOSTON, MA--(Marketwire - October 1, 2010) -  SHIFT Communications today announced that Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc. and wholly owned subsidiary of Pitney Bowes Inc. (NYSE: PBI), has selected the award-winning public relations firm after a highly-competitive agency review.

SHIFT is tasked with broadening awareness of PBBI's leadership role in helping companies acquire, serve and grow customer relationships via an array of elegant software solutions. PBBI's technology and services give businesses and government agencies the ability to more effectively organize, evaluate and act upon customer-related and location-centric data.

"SHIFT stood out based on its reputation as a PR and social media firm that works hard to understand the nuances of businesses like ours," said Matt Broder, vice president, external communications of Pitney Bowes. "We are very pleased to begin this engagement and look forward to collaborating with the SHIFT team for outstanding results."

"Pitney Bowes is synonymous with operational excellence and business results based on understanding," said SHIFT Principal Jim Joyal. "Our job is to make sure we tell that story to the right people in a way that enhances engagement and broadens awareness. It's a story worth telling well, and we're ready to help drive the discussion."

ABOUT PITNEY BOWES BUSINESS INSIGHT
Pitney Bowes Business Insight, a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc., helps organizations to acquire, serve and grow customer relationships. Our leading-edge solutions in the areas of Customer Intelligence, Customer Communications and Customer Care enhance our customers' operational systems and workflows, enabling them to manage their customer relationships more effectively. We offer unique and compelling capabilities, including location intelligence; GIS; predictive analytics; data quality, management and integration; and customer communications management. In combination, our solutions and capabilities deliver customer insights that create competitive advantages. Leading companies, government agencies and systems integrators rely on our global expertise and decades of leadership to improve their operational effectiveness and business results. Visit www.pbinsight.com and www.pb.com for more information.

ABOUT SHIFT COMMUNICATIONS
SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including Logitech, Bing, Quiznos, Club Med, Akamai, Virgin Mobile, Canadian Club, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 80+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit http://www.shiftcomm.com.

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