SOURCE: Omniture

August 23, 2007 12:22 ET

Pittsburgh Post-Gazette Uses Omniture to Measure Visitor Response to Online Content in Real-Time

One of the Nation's Largest Newspapers Selects Omniture to Provide a More Engaging Online Experience for Its Readers

OREM, UT--(Marketwire - August 23, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Pittsburgh Post-Gazette, one of the largest and oldest newspaper organizations in the United States, is using Omniture SiteCatalyst® Web analytics to measure visitor response to online content in real-time. With this insight, the Post-Gazette is able to continuously promote news based on readers' interests throughout the day. In addition, the newspaper also relies on Omniture to ensure their recently re-designed site provides a highly engaging online experience for their visitors and advertising partners.

"Retaining and growing our readership is our number-one priority, and in order to do that we need to make sure we are providing our visitors with an online environment where they can easily find the content they are interested in," said Mary Ann Brown, general manager of "With Omniture, we can see how our visitors respond to our site's structure, content and other interactive features, helping us know how to better cater our Web site to meet readers' preferences."

Leveraging the real-time insight into content performance, the Post-Gazette editorial staff monitors visitor interest in articles and promotes content to a more accessible or visible area of the site based on traffic activity. This allows the organization to continuously serve the most relevant information to their readers throughout the day, while at the same time, helping the editorial staff identify topics their readers respond to the most.

In addition, as the Post-Gazette prepared to launch their recently re-designed site, Brown and her team used Omniture to determine which features -- such as podcasts, RSS feeds and photo uploading -- resonate with visitors as well as understand the effectiveness of the site's usability. For example, SiteCatalyst revealed that most visitors prefer the horizontal navigation bar across the top of the Web site, as opposed to the vertical navigation bar down the left-hand side. Based on this information, Brown eliminated the left-hand navigation bar for the new site, freeing up additional space for content and advertising.

Omniture has also helped the Post-Gazette understand advertising effectiveness. For example, Brown uses SiteCatalyst to identify visitor pathing, trends and behavior associated with different areas on the site, then correlates that information with advertisers' target audiences to recommend optimal ad placement.

About the Pittsburgh Post-Gazette

For over 200 years, the Post-Gazette has been providing the people of Pittsburgh with breaking local news, sports, insightful editorials, national and global coverage, classifieds and countless helpful hints. Today, more people read the Post-Gazette than any other newspaper in Western Pennsylvania. Reaching over one million people each week, more than 3.1 million unique users generate 40.7 million page views on the Post-Gazette site in a typical month.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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