SOURCE: Pivot Conference

Pivot Conference

July 30, 2012 10:18 ET

Pivot 2012 Announces Session Topics Designed to Help Brands Succeed in Social Era

"From Social Brands to Social Business" Is Theme for Brian Solis-Produced Conference in NYC

NEW YORK, NY--(Marketwire - Jul 30, 2012) - Pivot, the only conference that delivers the insight and strategies to drive top brands and agencies toward success in a business landscape altered by Social Consumers, today unveiled its initial content line-up around the 2012 theme: From Social Brands to Social Business.

Each year, Pivot focuses on a theme developed by Brian Solis, the conference executive producer and host, that addresses the anxiety major organizations experience while struggling with Social-induced change. 

"Pivot 2012 brings together experts, executives, and academics to help businesses stay relevant, innovate, co-create, and adapt to connected consumerism," Solis said. "This conference, uniquely, is about learning from, engaging, and leading connected employees and customers."

During the two-day conference on a single stage, Pivot 2012 will focus on such topics as:

Leadership and Innovation:

  • Challenges of Business Leadership in a Social Era
  • Why Investing in Trust and Transparency will Change your Business
  • The New Power of Brands in an Era of Digital Darwinism
  • Open Innovation: Path to the Social Future

Coping with and Conquering New Customer Sets:

  • Generation C: The Connected Generation
  • Millennials and Music: An Object Lesson in Creative Destruction and Renewal
  • The New Dynamic Customer Journey -- How Shared Experiences Have Replaced the Consumer Buying Funnel
  • Neuroscience Roots for Social Experience
  •  Employees are the New Customers
  • Generation Flux: Care and Feeding of the Explosive Emerging Workforce
  • Friends with Benefits: The Complicated Employee Relationship in the Social Era
  • Gamifying Employees and Customers for Fun and Profit

Customer Experience: The New Heart of Social:

  • Customer Service is Not Marketing...But it Should Be
  • The Personal API -- From the Open Graph to the Quantified Self, How Businesses Can Create New People-Powered Experiences
  • UX is the Rx -- Steering User Experiences Toward Desirable Outcomes
  • Social Does Not Stand Alone: The Importance of a Holistic Marketing Approach

State of the Art Social Marketing:

  • Best of 2012 in Social Marketing -- A Review of the Best Campaigns and How They Hit it Big
  • New world of Social Advertising and Marketing -- Trends for 2013
  • 5 Essential New Models for Customer Engagement
  • 5 Powerful Ways To Captivate Today's Distracted Audience

In addition, Pivot will feature a series of fast-paced debates on divisive issues facing Social Businesses:

  • Is Social ROI: Fundamental or Phony?
  • Social Sharing: Boon or Bane for Consumers?
  • Will Social Kill/Perfect Advertising?

Plus, each day will end with a conversation and performance by a star propelled to the top by Social: Humorist and Author Baratunde Thurston and Google+ Singing Phenom Daria Musk.

Pivot speakers range from entertainment luminaries such as Adam Duritz of Counting Crows, Hip Hop Mogul Jermaine Dupri and L.A. Agent Aaron Ray to media powerhouses such as Jesse Redness SVP Digital at NBC U; Martin Nisenholtz, SVP Digital, NY Times Co; and Allison Hillhouse, VP of consumer insights at MTV. Pivot will also feature brand leaders from GE, Kraft Foods, Coca-Cola, SAP, Citicorp and dozens more, along with industry leaders such as Tim Reis of Google, Paul Adams of Facebook and Michael Lazerow of Buddy Media.

About The Pivot Conference
The Pivot Conference is a uniquely powerful marketing conference, held October 15-16, 2012 at the Crowne Plaza in NYC, singularly focused on helping brand marketers gain essential confidence in their power to inhabit the culture, conventions, and conversations of Social Consumers and the emerging Social Construct. Pivot is limited to 500 of the top minds from major brands and agencies to ensure the most powerful possible interaction, and sold out in 2011. Visit for more information or to secure your place.

Contact Information

    Mike Edelhart
    President, The Tomorrow Project
    Phone: 415-699-7646

    Danielle Mancano
    SHIFT Communications
    Phone: 646-756-3703