SOURCE: Pivot Conference

Pivot Conference

September 27, 2013 14:41 ET

Pivot Conference 2013 Showcases Eight Exciting Companies in Its StartUp Alley

These Up-and-Coming Startups Are Helping to Maximize Social Business Potential

NEW YORK, NY--(Marketwired - Sep 27, 2013) -  Pivot Conference, the singular annual gathering for Social Business leaders, today announced the participants for StartUp Alley, where rising startups selected by Pivot's experts can strut their stuff for Pivot's audience of 450 executives from major brands at the forefront of change in the Social, Digital and Mobile landscape.

StartUp Alley participants at Pivot 2013, October 15-16 at the Altman Building in New York City, are:

  • Taykey: Making advertisers more real time by delivering media based on what is topical for its audience.
  • Bottlenose: Helps enterprises identify, anticipate and instigate the trends that drive its businesses in real time.
  • Union Metrics: Powerful and beautiful social media analytics tools for marketing and agency professionals.
  • Anametrix: The only analytics platform that natively combines instant performance feedback and predictive modeling with multichannel data.
  • Thinglink: An image engagement tool that makes it easy to add clickable tags to any image on the web.
  • Splash: Empowering individuals and companies to create memorable event experiences through beautiful design, powerful planning tools & meaningful integration of social media.
  • Tracx: A powerful social media management system that allows companies to analyze, measure, engage and monetize the social web.
  • Sumpto: Measures the social influence of college students, providing brands the unique ability to target and engage with specific college influencers.

"StartUp Alley is a special area at Pivot where emerging companies can interact with Pivot's brand-leader audience throughout the two days of the conference," said Mike Edelhart, CEO of The Tomorrow Project, LLC, producers of the Pivot Conference. "Connecting emerging companies that are bringing forward transformative new capabilities with major organizations most responsive to the changes wrought by the emergence of social and mobile is one of the primary roles for Pivot. We are excited to showcase these brand-ready startups and believe our audience will be excited to meet them."

"More than ever, organizations are looking at ways they can use social media to drive their businesses forward," said Hayes Davis, co-founder and CEO of Union Metrics. "Pivot is the perfect forum for us to demonstrate how brands and marketers can use our powerful analytics to create a social strategy that makes an impact."

"While most businesses today have a social presence, it is difficult to demonstrate the impact of earned media on paid and owned marketing channels, and the business as a whole," noted Pelin Thorogood, President and CEO of Anametrix. "As we showcase the Anametrix Marketing Analytics solution at PivotCon, Anametrix is eager to demo how our platform makes it easy to finally quantify the ROI of social media efforts, the impact on revenue and how earned media fits into the overall marketing mix."

StartUp Alley supports the overall theme for this year's conference, the Total Digital Experience. Pivot brings together Social Business leaders driving the social, mobile and digital initiatives at major brands, companies and agencies at the forefront of business transformation to examine and prepare for the future of the Social Consumer.

For a full agenda of the two-day event, visit:

About The Pivot Conference

The Pivot Conference is a uniquely powerful Social Business conference, held October 15-16, 2013, at the Altman Building in NYC. Pivot is singularly focused on helping brand marketers gain essential confidence in their power to inhabit the culture, conventions, and conversations of Social Consumers and the emerging Social Construct. Pivot brings together more than 450 of the top minds from major brands and agencies to ensure the most powerful possible interaction, and sold out the last two years. Visit for more information or to secure your place.

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