SOURCE: Pivot Conference

Pivot Conference

August 25, 2011 09:00 ET

Pivot Conference Agenda Tells the Social Story

Brian Solis' Conference Explores the Social Consumer and the Role the Social Plays in the Transformation of Marketing and Business

NEW YORK, NY--(Marketwire - Aug 25, 2011) - The Pivot Conference today announced the story arc driving the agenda for the event, which takes place at the Crowne Plaza Times Square on October 17th and 18th, 2011. "The Pivot Conference is not a conference about social media. Nor is it a conference about advertising or marketing technologies," said Pivot Host and Editorial Director, Brian Solis. "The conference is designed as a story told with a beginning, middle and end. It's a journey that travels the paths social consumers use to make decisions and how they establish relationships with friends, like-minded people, and the companies that capture their attention."

The program is based on consumer, media, and business research of Brian Solis and his years of work with leading brands and agencies. Pivot is divided into chapters, ranging from the deep human roots of social consumer behavior through disruption in audience, technology and transactions to explorations of what lies ahead for branding, commerce and culture. Each hour is action-packed with discussions and dramatic presentations based on the needs and challenges of connected consumers, businesses and the service providers in between. Every aspect of the conference is designed to inspire new ideas and drive action.

2011 Agenda Topics Include:

  • The new consumer perspective as revealed by social consumers
  • The transformed decision making journey of social consumers
  • Gathering insight and putting intelligence to work in a social world
  • Designing campaigns by interests and psychographics
  • Identifying and recruiting the new influencers
  • Transmedia storytelling
  • The new creative frontier and how to beat banner blindness
  • Building ROI frameworks for social
  • The gamification of marketing
  • How to unlock effective mobile advertising

"Pivot is an experience like no other. All in all, it provides the most powerful platform to help brands and agencies get serious about social," said Mike Edelhart, President of the Tomorrow Project, LLC, producers of Pivot. "Pivot illuminates how they can bring new ideas, processes, and metrics back into the work place. More importantly, the greatest beneficiaries of Pivot are the customers of attendees, who leave the conference as businesses ready to deploy more meaningful and valuable programs and services."

Registration for the 2011 Pivot Conference
Registration for the 2011 Pivot Conference is now open at The conference is limited to 500 attendees and last year sold out. Be sure to secure "Early Adopter" pricing of $1395 per attendee, which ends August 31, 2011.

About The Pivot Conference
The Pivot Conference is a new kind of marketing conference singularly focused on helping brand marketers and their agencies bridge the gap between themselves and the Social Consumer. At Pivot, brand marketers will gain essential confidence in their power to inhabit the culture, conventions, and conversations of today's Social Consumers.

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