SOURCE: Pivotal Veracity

March 23, 2005 14:00 ET

Pivotal Veracity Expands Email Deliverability Services to 68 Countries

First Technology in Canada & Europe to Analyze, Track and Optimize Inbox Delivery

PHOENIX, AZ -- (MARKET WIRE) -- March 23, 2005 -- Pivotal Veracity, the leading deliverability service provider, has announced the expansion of eDelivery Tracker to 68 countries and more than 200 consumer ISPs and domains worldwide. eDelivery Tracker is the top-ranked enterprise solution for optimizing the inbox delivery and effectiveness of email communications. With the assistance of many Pivotal Veracity clients and partners, including Stralfors AB in Sweden and Thin Data in Canada, Pivotal Veracity offers the first email deliverability tool of its kind to help its global clients better communicate with their customers around the world.

The rate of false positives, or percent of legitimate opt-in emails that are mistaken as spam and redirected to junk folders or deleted by ISPs, averages 20 percent across both marketing and customer service emails. Pivotal Veracity's solution allows enterprises to track whether their emails are actually reaching the recipient's inbox at businesses and every major consumer ISP in the U.S., as well as the major ISPs and telecoms in Canada, Latin America, Europe, Africa, the Middle East, and Asia.

"We expanded our coverage not only at the behest of our international clients, but also when domain analysis identified that many of our U.S. clients have far more international customers than they realized," said Deirdre Baird, CEO, Pivotal Veracity. "Whether a company's customers live in the U.S., France, South Africa or Korea, the inability to ensure they receive order confirmations, newsletters and marketing communications is a problem that has a direct impact on the company's ability to retain and properly service those customers."

Pivotal Veracity's eDelivery Tracker solution is in high demand as respected brands worldwide realize they have no methodology for ensuring their emails are actually reaching their customers. Current email deployment and reporting technology can only track what reaches the ISP but cannot track what the ISP does with the email. Pivotal Veracity's unique solution picks up where email technology stops and actually tracks what happens after the message reaches the ISP, providing details on what percent of the mail is delivered to the inbox, redirected to the spam folder or simply deleted without notice to the mailer.

Stralfors, a Pivotal Veracity client and partner who operates in North and South America, Singapore and ten European countries, is a leading player in Scandinavia within information logistics. Stralfors handles printed and online business and market communication for more than 400 of the 500 largest companies in Scandinavia and is the first to introduce deliverability optimization services to the European market.

"For us the problem with SPAM is two-sided. It is good that unsolicited email is stopped, but it is not good when information the customers have asked for does not reach them. One of the important areas is to optimize the design of the email. The other is the ability to measure what happens with the email after it has reached the ISP. Since many European customers use international ISP services such as MSN or Hotmail we need a solution that is also independent of market. By using eContent Scorer and eDelivery Tracker from Pivotal Veracity we can provide solutions for both design and delivery optimization to our clients. This increases both the value of our email services and our clients' communication," said Thomas Otterlund, head of Stralfors Maila.

Pivotal Veracity's eDelivery Tracker solution is part of a suite of services and Web-based optimization tools that allow enterprises to improve the inbox delivery and effectiveness of their online communications. The solution requires no integration with deployment systems and may be used by companies to optimize both in-house and externally deployed messages.

About Pivotal Veracity

Founded in 2003, Pivotal Veracity (www.pivotalveracity.com) is the leading delivery optimization provider with a global client base of ESPs, agencies and large enterprises. The Company's technology helps Fortune 500 marketers and their chosen deployment vendors analyze their email campaigns and decisively improve inbox placement. Some of the market leaders relying upon Pivotal Veracity for deliverability services include Home Depot, General Mills, Consumer Union, AIG, Cabela's, Red Lobster, and The U.S. Navy, as well as ESP/Agencies such as @Once, Blue Hornet, Digital Impact, Eclipse, Eloqua, Exact Target, Get Active, Silverpop, SmartDM and Zustek. For more information on Pivotal Veracity, please visit www.pivotalveracity.com.

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