SOURCE: Pivothead


November 27, 2012 07:00 ET

Pivothead to Showcase Stunning HD Video Recording Sunglasses at the 2012 WIRED Store in New York

8th Annual WIRED Store Unveils "What's Inside" This Season's Hottest Gear

NEW YORK, NY--(Marketwire - Nov 27, 2012) - Pivothead (, makers of the world's only 1080p High Definition Hands Free (HDHF™) video recording sunglasses for seamlessly chronicling life's everyday adventures, today announced it is showcasing its award-winning and affordable line of advanced, stylish, 1080p point-of-view (POV) HD recording eyewear as a part of the 8th Annual WIRED Store in New York City. Holiday shoppers can experience firsthand Pivothead's must-have HD recording eyewear, view engaging HD user-generated videos and stills and fresh NYC-themed content, and learn about Pivothead's premium companion accessories. The 2012 WIRED Holiday Store is located at 583 Broadway in New York City and is free and open to the public from November 30 through December 22, 2012. Online holiday shopping is available as of November 26th at

"WIRED is a mega-media brand that is close to the hearts and minds of our highly knowledgeable and tech-savvy customers," said Christopher Cox, founder and president of Pivothead. "We are honored and excited to be showcasing our rapidly expanding line of fashion-forward HD recording eyewear to this enthusiastic audience of shoppers and tourists this holiday season in the heart of New York City. Our interactive presence at the venue is geared to relay the message that shooting Point of View video is for everybody and that you don't need to look like a cyborg to capture life hands-free. Pivothead eyewear is practical, fun, and convenient, and equally importantly it's comfortable and stylish."

The Pivothead lineup currently consists of four unique personal POV models -- Moab and Recon half-frame models and Durango and Aurora full frame models, featuring 17 unique styles and 13 accessory lenses, along with custom prescription lenses. Each model and style is designed to satisfy the unique, personalized photographic and video recording needs of fashion-forward life enthusiasts, outdoor adventurers, athletes and coaches, moms and dads, tourists and hobbyists -- essentially anyone with a passion for life and technology.

Pivothead eyewear features professional-grade optics incorporated into each pair of sunglasses, and polarized lenses are available on select models. The camera is discretely centered in the bridge of the glasses for the truest first-person perspective possible. The lens, featuring an 8MP Sony CMOS sensor, can capture full 1080p HD video at 30 frames per second as well as 8MP photographic stills. The glasses feature 8GB of internal memory, which can store up to one hour of video content at full 1080p HD. Select styles offer interchangeable lenses, while others include bendable temples with memory to mold for a perfect head fit. A stay-put security strap is also available to support even the most aggressive sports enthusiast.

Pricing and availability:
Pivothead eyewear is available for $299.00 MSRP at and at a rapidly growing roster of leading retailers across the U.S.

About Pivothead:
Headquartered in New York City at the intersection of Fashion and Technology, progressive upstart Pivothead is blazing a fresh trail in wearable technology with the world's first and only 1080p HD video recording sunglasses for today's fashion-forward life enthusiasts who share a passion for style, technology and adventure. Featuring state-of-the-art camera technologies seamlessly fused with brilliantly styled and superbly crafted sunglass frames; Pivothead brings unprecedented comfort, always-ready simplicity and sensuous style to true hands-free still photo and HD video capture. To experience our ever-expanding collection of frame styles or accessories, or to discover how Pivothead is forever changing the way we chronicle the adventure we call life, visit

Additional Links:
Follow Pivothead on Twitter @PivotheadVRE
Like Pivothead on Facebook at
Watch and share Pivothead videos on YouTube at

Contact Information

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    Skyya Communications
    (952) 746-1311
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